Diamond Crystal Consumer Insights

Who buys Diamond Crystal?

A Diamond Crystal consumer is generally very high income, Caucasian, and older age. Diamond Crystal consumers are more likely to purchase Diamond Crystal during larger pantry stocking trips. Brands such as Domino, Perdue, and Progresso also tend to be purchased in the same trip. See sample consumer insights data below.

Diamond Crystal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.78

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diamond Crystal Consumer Demographics

demographic
index
Female
100
Male
96
<24
44
25-34
73
35-44
86
45-54
120
55-64
214
65+
147
African American
36
Asian
66
Caucasian
112
Hispanic
75
demographic
index
Has Kids
88
No Kids
126
- $20k
28
$20k-40k
76
$40k-60k
85
$60k-80k
61
$80k-100k
115
$100k-125k
173
$125k +
175
No College
79
College
101
Adv. Degree
120

Understand Diamond Crystal Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Diamond Crystal Basket Affinity & Size

brand
basket affinity
Domino 10.9x
Perdue 9.5x
Progresso 9.1x
Goya 8.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
392

Where is Diamond Crystal Purchased?

channels
index
Club
284
Drug
13
Food
172
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.9x
Perdue 1.9x
Utz 1.8x
Arnold 1.7x

How Did They Pay?

method
index
Cash
60
Credit
156
Debit
78
Food Stamps
39

When is Diamond Crystal Purchased?

day of week
Sun
16.2%
Mon
13.5%
Tue
9.2%
Wed
13.8%
Thu
9.3%
Fri
19.9%
Sat
18.1%
time of day
Morning
14.4%
Noon
24.4%
Afternoon
35.2%
Evening
22.5%
Late
3.5%

About Our Diamond Crystal Consumer Insights

How do we know who buys Diamond Crystal? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Diamond Crystal consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.