Diamond of California Consumer Insights

Who buys Diamond of California?

A Diamond of California consumer is generally very high income, Caucasian, and older age. Diamond of California consumers are more likely to purchase Diamond of California during larger pantry stocking trips. Brands such as Domino, Nestle, and Cool Whip also tend to be purchased in the same trip. See sample consumer insights data below.

Diamond of California Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.58
% of Basket $ (median)
7.9%
Total Basket $ (median)
$71.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diamond of California Consumer Demographics

demographic
index
Female
100
Male
100
<24
69
25-34
73
35-44
85
45-54
110
55-64
211
65+
205
African American
62
Asian
80
Caucasian
109
Hispanic
68
demographic
index
Has Kids
81
No Kids
144
- $20k
66
$20k-40k
74
$40k-60k
86
$60k-80k
118
$80k-100k
115
$100k-125k
107
$125k +
130
No College
101
College
94
Adv. Degree
128

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Diamond of California Basket Affinity & Size

brand
basket affinity
Domino 7.5x
Nestle 6.4x
Cool Whip 5.5x
Duncan Hines 5.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
434

Where is Diamond of California Purchased?

channels
index
Club
252
Dollar
2
Drug
22
Food
126
Gas & Convenience
5
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.5x
Nabisco Triscuit 1.4x
Dannon Oikos 1.4x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
106
Credit
115
Debit
88
Food Stamps
67

When is Diamond of California Purchased?

day of week
Sun
16.9%
Mon
14.1%
Tue
12.4%
Wed
13.0%
Thu
11.1%
Fri
14.1%
Sat
18.4%
time of day
Morning
16.9%
Noon
17.7%
Afternoon
35.6%
Evening
24.9%
Late
4.8%

Get More Diamond of California Data

Better understand Diamond of California consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Diamond of California consumers switch to?

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Why do consumers stop buying Diamond of California products?

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Which retailers do Diamond of California shoppers prefer to shop at?

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What motivates consumers to try Diamond of California products?

Research the Diamond of California Target Market

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Who actually buys Diamond of California? Do these consumers match the intended target market of Diamond of California?

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What motivates the target market to buy Diamond of California?

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What other target market should Diamond of California look at?

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Which other brands have a similar target market?

About Our Diamond of California Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.