Diamond of California Consumer Insights

Who buys Diamond of California? A Diamond of California consumer is generally very high income, Caucasian, and older age. Diamond of California consumers are more likely to purchase Diamond of California during larger pantry stocking trips. Brands such as Domino, Nestle, and Cool Whip also tend to be purchased in the same trip. Sample consumer insights data below.

Diamond of California Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.58
% of Basket $ (median)
7.9%
Total Basket $ (median)
$71.02

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Diamond of California Consumer Demographics

demographic
index
Female
100
Male
100
<24
69
25-34
73
35-44
85
45-54
110
55-64
211
65+
205
African American
62
Asian
80
Caucasian
109
Hispanic
68
demographic
index
Has Kids
81
No Kids
144
- $20k
66
$20k-40k
74
$40k-60k
86
$60k-80k
118
$80k-100k
115
$100k-125k
107
$125k +
130
No College
101
College
94
Adv. Degree
128

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Diamond of California Basket Affinity & Size

brand
basket affinity
Domino 7.5x
Nestle 6.4x
Cool Whip 5.5x
Duncan Hines 5.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
434

Where is Diamond of California Purchased?

channels
index
Club
252
Dollar
2
Drug
22
Food
126
Gas & Convenience
5
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.5x
Nabisco Triscuit 1.4x
Dannon Oikos 1.4x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
106
Credit
115
Debit
88
Food Stamps
67

When is Diamond of California Purchased?

day of week
Sun
16.9%
Mon
14.1%
Tue
12.4%
Wed
13.0%
Thu
11.1%
Fri
14.1%
Sat
18.4%
time of day
Morning
16.9%
Noon
17.7%
Afternoon
35.6%
Evening
24.9%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Diamond of California consumers purchase?

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Why do Diamond of California consumers try new brands?

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Where do Diamond of California consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Diamond of California Target Market

Arrow and target

Who actually buys Diamond of California? Do these consumers match the intended target market of Diamond of California?

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What motivates the target market to purchase Diamond of California?

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What other target market should Diamond of California look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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