Diamond Products Consumer Insights

Who buys Diamond Products?

A Diamond Products consumer is generally very high income, Asian, and lower middle age. Diamond Products consumers are more likely to purchase Diamond Products during larger pantry stocking trips. Brands such as Archer Farms, Dannon Danimals, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Diamond Products Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.99
% of Basket $ (median)
1.6%
Total Basket $ (median)
$60.04

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diamond Products Consumer Demographics

demographic
index
Female
103
Male
75
<24
48
25-34
93
35-44
132
45-54
83
55-64
48
65+
42
African American
69
Asian
147
Caucasian
97
Hispanic
101
demographic
index
Has Kids
121
No Kids
52
- $20k
51
$20k-40k
61
$40k-60k
91
$60k-80k
73
$80k-100k
114
$100k-125k
137
$125k +
190
No College
58
College
106
Adv. Degree
123

Understand Diamond Products Consumer Behavior

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Diamond Products Basket Affinity & Size

brand
basket affinity
Archer Farms 19.6x
Dannon Danimals 8.2x
Huggies 8.0x
Skippy 7.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
406

Where is Diamond Products Purchased?

channels
index
Food
58
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.9x
Entenmann's 1.8x
Horizon Organic 1.7x
Gerber Graduates 1.7x

How Did They Pay?

method
index
Cash
50
Credit
92
Debit
133
Food Stamps
20

When is Diamond Products Purchased?

day of week
Sun
16.6%
Mon
14.7%
Tue
13.7%
Wed
13.4%
Thu
12.0%
Fri
14.3%
Sat
15.2%
time of day
Morning
17.0%
Noon
21.2%
Afternoon
34.7%
Evening
22.5%
Late
4.6%

About Our Diamond Products Consumer Insights

How do we know who buys Diamond Products? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Diamond Products consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.