Diamond Products Consumer Insights

Who buys Diamond Products?

A Diamond Products consumer is generally very high income, Asian, and lower middle age. Diamond Products consumers are more likely to purchase Diamond Products during larger pantry stocking trips. Brands such as Archer Farms, Dannon Danimals, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Diamond Products Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.99
% of Basket $ (median)
1.6%
Total Basket $ (median)
$60.04

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Diamond Products Consumer Demographics

demographic
index
Female
103
Male
75
<24
48
25-34
93
35-44
132
45-54
83
55-64
48
65+
42
African American
69
Asian
147
Caucasian
97
Hispanic
101
demographic
index
Has Kids
121
No Kids
52
- $20k
51
$20k-40k
61
$40k-60k
91
$60k-80k
73
$80k-100k
114
$100k-125k
137
$125k +
190
No College
58
College
106
Adv. Degree
123

Understand Diamond Products Consumer Behavior

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Diamond Products Basket Affinity & Size

brand
basket affinity
Archer Farms 19.6x
Dannon Danimals 8.2x
Huggies 8.0x
Skippy 7.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
406

Where is Diamond Products Purchased?

channels
index
Food
58
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.9x
Entenmann's 1.8x
Horizon Organic 1.7x
Gerber Graduates 1.7x

How Did They Pay?

method
index
Cash
50
Credit
92
Debit
133
Food Stamps
20

When is Diamond Products Purchased?

day of week
Sun
16.6%
Mon
14.7%
Tue
13.7%
Wed
13.4%
Thu
12.0%
Fri
14.3%
Sat
15.2%
time of day
Morning
17.0%
Noon
21.2%
Afternoon
34.7%
Evening
22.5%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Diamond Products consumers purchase?

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Why do Diamond Products consumers try new brands?

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Where do Diamond Products consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Diamond Products Target Market

Arrow and target

Who actually buys Diamond Products? Do these consumers match the intended target market of Diamond Products?

Thought bubble

What motivates the target market to purchase Diamond Products?

magnifying glass

What other target market should Diamond Products look at?

venn diagram

Which other brands have a similar target market?

About Our Diamond Products Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.