Diaper Genie Consumer Insights

Who buys Diaper Genie?

A Diaper Genie consumer is generally median income, Asian, and young adult age. Diaper Genie consumers are more likely to purchase Diaper Genie during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Diaper Genie Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.49
% of Basket $ (median)
15.2%
Total Basket $ (median)
$75.60

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diaper Genie Consumer Demographics

demographic
index
Female
101
Male
94
<24
128
25-34
197
35-44
80
45-54
39
55-64
50
65+
11
African American
87
Asian
149
Caucasian
96
Hispanic
103
demographic
index
Has Kids
112
No Kids
73
- $20k
80
$20k-40k
103
$40k-60k
84
$60k-80k
113
$80k-100k
110
$100k-125k
100
$125k +
105
No College
49
College
107
Adv. Degree
127

Understand Diaper Genie Consumer Behavior

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Diaper Genie Basket Affinity & Size

brand
basket affinity
Gerber Graduates 24.0x
Huggies 15.7x
Archer Farms 10.8x
Gerber 10.3x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
288

Where is Diaper Genie Purchased?

channels
index
Drug
4
Food
15
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Huggies 2.4x
Gerber 2.2x
Archer Farms 1.6x

How Did They Pay?

method
index
Cash
58
Credit
88
Debit
128
Food Stamps
33

When is Diaper Genie Purchased?

day of week
Sun
13.1%
Mon
14.1%
Tue
12.5%
Wed
12.4%
Thu
12.2%
Fri
16.6%
Sat
19.2%
time of day
Morning
12.2%
Noon
19.4%
Afternoon
37.1%
Evening
25.9%
Late
5.4%

About Our Diaper Genie Consumer Insights

How do we know who buys Diaper Genie? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Diaper Genie consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.