Diaper Genie Consumer Insights

Who buys Diaper Genie?

A Diaper Genie consumer is generally median income, Asian, and young adult age. Diaper Genie consumers are more likely to purchase Diaper Genie during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Diaper Genie Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.49
% of Basket $ (median)
15.2%
Total Basket $ (median)
$75.60

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Diaper Genie Consumer Demographics

demographic
index
Female
101
Male
94
<24
128
25-34
197
35-44
80
45-54
39
55-64
50
65+
11
African American
87
Asian
149
Caucasian
96
Hispanic
103
demographic
index
Has Kids
112
No Kids
73
- $20k
80
$20k-40k
103
$40k-60k
84
$60k-80k
113
$80k-100k
110
$100k-125k
100
$125k +
105
No College
49
College
107
Adv. Degree
127

Understand Diaper Genie Consumer Behavior

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Diaper Genie Basket Affinity & Size

brand
basket affinity
Gerber Graduates 24.0x
Huggies 15.7x
Archer Farms 10.8x
Gerber 10.3x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
288

Where is Diaper Genie Purchased?

channels
index
Drug
4
Food
15
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Huggies 2.4x
Gerber 2.2x
Archer Farms 1.6x

How Did They Pay?

method
index
Cash
58
Credit
88
Debit
128
Food Stamps
33

When is Diaper Genie Purchased?

day of week
Sun
13.1%
Mon
14.1%
Tue
12.5%
Wed
12.4%
Thu
12.2%
Fri
16.6%
Sat
19.2%
time of day
Morning
12.2%
Noon
19.4%
Afternoon
37.1%
Evening
25.9%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Diaper Genie consumers purchase?

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Why do Diaper Genie consumers try new brands?

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Where do Diaper Genie consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Diaper Genie Target Market

Arrow and target

Who actually buys Diaper Genie? Do these consumers match the intended target market of Diaper Genie?

Thought bubble

What motivates the target market to purchase Diaper Genie?

magnifying glass

What other target market should Diaper Genie look at?

venn diagram

Which other brands have a similar target market?

About Our Diaper Genie Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.