Dierbergs Consumer Insights

Who buys Dierbergs?

A Dierbergs consumer is generally slightly higher income, Caucasian, and senior age. Dierbergs consumers are more likely to purchase Dierbergs during larger pantry stocking trips. Brands such as Fresh Express, Dannon Oikos, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Dierbergs Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
7.4%
Total Basket $ (median)
$47.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dierbergs Consumer Demographics

demographic
index
Female
97
Male
127
<24
20
25-34
96
35-44
88
45-54
138
55-64
74
65+
205
African American
1
Asian
52
Caucasian
124
Hispanic
3
demographic
index
Has Kids
106
No Kids
86
- $20k
40
$20k-40k
96
$40k-60k
55
$60k-80k
108
$80k-100k
165
$100k-125k
107
$125k +
125
No College
68
College
88
Adv. Degree
197

Understand Dierbergs Consumer Behavior

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Dierbergs Basket Affinity & Size

brand
basket affinity
Fresh Express 14.6x
Dannon Oikos 12.5x
Borden 12.0x
Perdue 10.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
305

Where is Dierbergs Purchased?

channels
index
Dollar
4
Drug
0
Food
292
Gas & Convenience
64
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.8x
Dannon Oikos 1.8x
Snyders Of Hanover 1.7x
Twizzlers 1.7x

How Did They Pay?

method
index
Cash
19
Credit
233
Debit
30
Food Stamps
14

When is Dierbergs Purchased?

day of week
Sun
18.3%
Mon
14.3%
Tue
13.1%
Wed
13.3%
Thu
13.0%
Fri
12.2%
Sat
15.8%
time of day
Morning
11.5%
Noon
20.0%
Afternoon
36.4%
Evening
27.4%
Late
4.7%

About Our Dierbergs Consumer Insights

How do we know who buys Dierbergs? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dierbergs consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.