Dierbergs Consumer Insights

Who buys Dierbergs? Dierbergs consumers are generally slightly higher income, Caucasian, and senior age. Dierbergs consumers are more likely to purchase Dierbergs during larger pantry stocking trips. Brands such as Fresh Express, Dannon Oikos, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Dierbergs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
7.4%
Total Basket $ (median)
$47.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dierbergs Consumer Demographics

demographic
index
Female
97
Male
127
<24
20
25-34
96
35-44
88
45-54
138
55-64
74
65+
205
African American
1
Asian
52
Caucasian
124
Hispanic
3
demographic
index
Has Kids
106
No Kids
86
- $20k
40
$20k-40k
96
$40k-60k
55
$60k-80k
108
$80k-100k
165
$100k-125k
107
$125k +
125
No College
68
College
88
Adv. Degree
197

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Dierbergs Basket Affinity & Size

brand
basket affinity
Fresh Express 14.6x
Dannon Oikos 12.5x
Borden 12.0x
Perdue 10.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
305

Where is Dierbergs Purchased?

channels
index
Dollar
4
Drug
0
Food
292
Gas & Convenience
64
Mass
1
regions
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What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.8x
Dannon Oikos 1.8x
Snyders Of Hanover 1.7x
Twizzlers 1.7x

How Did They Pay?

method
index
Cash
19
Credit
233
Debit
30
Food Stamps
14

When is Dierbergs Purchased?

day of week
Sun
18.3%
Mon
14.3%
Tue
13.1%
Wed
13.3%
Thu
13.0%
Fri
12.2%
Sat
15.8%
time of day
Morning
11.5%
Noon
20.0%
Afternoon
36.4%
Evening
27.4%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dierbergs consumers purchase?

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Why do Dierbergs consumers try new brands?

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Where do Dierbergs consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dierbergs Target Market

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Who actually buys Dierbergs? Do these consumers match the intended target market of Dierbergs?

Thought bubble

What motivates the target market to purchase Dierbergs?

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What other target market should Dierbergs look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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