Diet 7up Consumer Insights

Who buys Diet 7up? Diet 7up consumers are generally higher income, Caucasian, and senior age. Diet 7up consumers are more likely to purchase Diet 7up during larger pantry stocking trips. Brands such as A&W, Canada Dry, and Diet Dr Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Diet 7up Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
5.4%
Total Basket $ (median)
$46.35

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  • Recent demographic data

Diet 7up Consumer Demographics

demographic
index
Female
99
Male
111
<24
51
25-34
69
35-44
94
45-54
121
55-64
169
65+
182
African American
47
Asian
62
Caucasian
110
Hispanic
66
demographic
index
Has Kids
82
No Kids
141
- $20k
102
$20k-40k
84
$40k-60k
97
$60k-80k
97
$80k-100k
112
$100k-125k
117
$125k +
99
No College
112
College
95
Adv. Degree
108

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Diet 7up Basket Affinity & Size

brand
basket affinity
A&W 19.9x
Canada Dry 13.0x
Diet Dr Pepper 10.2x
Diet Mountain Dew 5.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
364

Where is Diet 7up Purchased?

channels
index
Club
3
Dollar
43
Drug
143
Food
135
Gas & Convenience
77
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 2.0x
Diet Mountain Dew 1.9x
Coca-Cola Zero 1.8x
Diet Pepsi 1.7x

How Did They Pay?

method
index
Cash
133
Credit
89
Debit
99
Food Stamps
65

When is Diet 7up Purchased?

day of week
Sun
15.8%
Mon
12.5%
Tue
12.3%
Wed
11.9%
Thu
11.8%
Fri
17.3%
Sat
18.3%
time of day
Morning
16.7%
Noon
18.1%
Afternoon
34.0%
Evening
25.2%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Diet 7up consumers purchase?

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Why do Diet 7up consumers try new brands?

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Where do Diet 7up consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Diet 7up Target Market

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Who actually buys Diet 7up? Do these consumers match the intended target market of Diet 7up?

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What motivates the target market to purchase Diet 7up?

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What other target market should Diet 7up look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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