Diet 7up Consumer Insights

Who buys Diet 7up?

A Diet 7up consumer is generally higher income, Caucasian, and senior age. Diet 7up consumers are more likely to purchase Diet 7up during larger pantry stocking trips. Brands such as A&W, Canada Dry, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Diet 7up Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
5.4%
Total Basket $ (median)
$46.35

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diet 7up Consumer Demographics

demographic
index
Female
99
Male
111
<24
51
25-34
69
35-44
94
45-54
121
55-64
169
65+
182
African American
47
Asian
62
Caucasian
110
Hispanic
66
demographic
index
Has Kids
82
No Kids
141
- $20k
102
$20k-40k
84
$40k-60k
97
$60k-80k
97
$80k-100k
112
$100k-125k
117
$125k +
99
No College
112
College
95
Adv. Degree
108

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Diet 7up Basket Affinity & Size

brand
basket affinity
A&W 19.9x
Canada Dry 13.0x
Diet Dr Pepper 10.2x
Diet Mountain Dew 5.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
364

Where is Diet 7up Purchased?

channels
index
Club
3
Dollar
43
Drug
143
Food
135
Gas & Convenience
77
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 2.0x
Diet Mountain Dew 1.9x
Coca-Cola Zero 1.8x
Diet Pepsi 1.7x

How Did They Pay?

method
index
Cash
133
Credit
89
Debit
99
Food Stamps
65

When is Diet 7up Purchased?

day of week
Sun
15.8%
Mon
12.5%
Tue
12.3%
Wed
11.9%
Thu
11.8%
Fri
17.3%
Sat
18.3%
time of day
Morning
16.7%
Noon
18.1%
Afternoon
34.0%
Evening
25.2%
Late
6.0%

About Our Diet 7up Consumer Insights

How do we know who buys Diet 7up? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Diet 7up consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.