Diet Coke Consumer Insights

Who buys Diet Coke?

A Diet Coke consumer is generally very high income, Caucasian, and senior age. Diet Coke consumers are more likely to purchase Diet Coke during larger pantry stocking trips. Brands such as Sprite, Coca-Cola Zero, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Diet Coke Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.38
% of Basket $ (median)
9.6%
Total Basket $ (median)
$35.20

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diet Coke Consumer Demographics

demographic
index
Female
99
Male
107
<24
61
25-34
66
35-44
92
45-54
134
55-64
155
65+
181
African American
32
Asian
57
Caucasian
115
Hispanic
47
demographic
index
Has Kids
89
No Kids
126
- $20k
70
$20k-40k
77
$40k-60k
88
$60k-80k
105
$80k-100k
112
$100k-125k
123
$125k +
129
No College
97
College
97
Adv. Degree
121

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Diet Coke Basket Affinity & Size

brand
basket affinity
Sprite 7.3x
Coca-Cola Zero 6.0x
Diet Dr Pepper 5.5x
A&W 3.8x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
283

Where is Diet Coke Purchased?

channels
index
Beauty
1
Club
63
Dollar
133
Drug
154
Food
131
Gas & Convenience
185
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.4x
Diet Pepsi 1.3x
Coca-Cola Zero 1.3x
Diet Mountain Dew 1.3x

How Did They Pay?

method
index
Cash
107
Credit
105
Debit
98
Food Stamps
54

When is Diet Coke Purchased?

day of week
Sun
16.0%
Mon
13.1%
Tue
12.6%
Wed
12.6%
Thu
12.6%
Fri
15.8%
Sat
17.3%
time of day
Morning
16.8%
Noon
17.7%
Afternoon
35.1%
Evening
25.1%
Late
5.2%

About Our Diet Coke Consumer Insights

How do we know who buys Diet Coke? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Diet Coke consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.