Diet Dr Pepper Consumer Insights

Who buys Diet Dr Pepper?

A Diet Dr Pepper consumer is generally slightly higher income, Caucasian, and older age. Diet Dr Pepper consumers are more likely to purchase Diet Dr Pepper during larger pantry stocking trips. Brands such as Diet Mountain Dew, Coca-Cola Zero, and A&W also tend to be purchased in the same trip. See sample consumer insights data below.

Diet Dr Pepper Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.9%
Total Basket $ (median)
$37.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diet Dr Pepper Consumer Demographics

demographic
index
Female
100
Male
98
<24
68
25-34
80
35-44
101
45-54
119
55-64
124
65+
112
African American
39
Asian
34
Caucasian
118
Hispanic
39
demographic
index
Has Kids
91
No Kids
120
- $20k
81
$20k-40k
88
$40k-60k
95
$60k-80k
103
$80k-100k
117
$100k-125k
107
$125k +
108
No College
94
College
98
Adv. Degree
115

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Diet Dr Pepper Basket Affinity & Size

brand
basket affinity
Diet Mountain Dew 8.2x
Coca-Cola Zero 6.2x
A&W 6.1x
Diet Pepsi 5.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
299

Where is Diet Dr Pepper Purchased?

channels
index
Beauty
0
Club
50
Dollar
183
Drug
96
Food
115
Gas & Convenience
166
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.9x
Coca-Cola Zero 1.6x
Diet Pepsi 1.5x
Diet Coke 1.4x

How Did They Pay?

method
index
Cash
103
Credit
98
Debit
106
Food Stamps
61

When is Diet Dr Pepper Purchased?

day of week
Sun
16.8%
Mon
12.5%
Tue
12.6%
Wed
12.1%
Thu
12.5%
Fri
16.0%
Sat
17.4%
time of day
Morning
15.4%
Noon
16.3%
Afternoon
34.5%
Evening
27.5%
Late
6.3%

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Find Answers to Questions

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Which brands do Diet Dr Pepper consumers switch to?

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Why do consumers stop buying Diet Dr Pepper products?

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Which retailers do Diet Dr Pepper shoppers prefer to shop at?

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What motivates consumers to try Diet Dr Pepper products?

Research the Diet Dr Pepper Target Market

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Who actually buys Diet Dr Pepper? Do these consumers match the intended target market of Diet Dr Pepper?

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What motivates the target market to buy Diet Dr Pepper?

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What other target market should Diet Dr Pepper look at?

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Which other brands have a similar target market?

About Our Diet Dr Pepper Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.