Diet Mountain Dew Consumer Insights

Who buys Diet Mountain Dew? A Diet Mountain Dew consumer is generally median income, Caucasian, and upper middle age. Diet Mountain Dew consumers are more likely to purchase Diet Mountain Dew during larger pantry stocking trips. Brands such as Diet Pepsi, Diet Dr Pepper, and Coca-Cola Zero also tend to be purchased in the same trip. Sample consumer insights data below.

Diet Mountain Dew Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
9.5%
Total Basket $ (median)
$31.54

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Diet Mountain Dew Consumer Demographics

demographic
index
Female
99
Male
113
<24
69
25-34
76
35-44
109
45-54
121
55-64
102
65+
75
African American
27
Asian
19
Caucasian
123
Hispanic
19
demographic
index
Has Kids
95
No Kids
111
- $20k
82
$20k-40k
85
$40k-60k
104
$60k-80k
119
$80k-100k
93
$100k-125k
105
$125k +
99
No College
100
College
101
Adv. Degree
97

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Diet Mountain Dew Basket Affinity & Size

brand
basket affinity
Diet Pepsi 9.8x
Diet Dr Pepper 8.7x
Coca-Cola Zero 4.5x
Pepsi 4.4x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
274

Where is Diet Mountain Dew Purchased?

channels
index
Beauty
0
Club
32
Dollar
258
Drug
73
Food
119
Gas & Convenience
266
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.9x
Diet Pepsi 1.6x
Sunbeam 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
98
Credit
99
Debit
105
Food Stamps
82

When is Diet Mountain Dew Purchased?

day of week
Sun
16.4%
Mon
12.3%
Tue
12.2%
Wed
11.5%
Thu
12.5%
Fri
16.1%
Sat
19.0%
time of day
Morning
16.0%
Noon
16.2%
Afternoon
33.6%
Evening
28.1%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Diet Mountain Dew consumers purchase?

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Why do Diet Mountain Dew consumers try new brands?

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Where do Diet Mountain Dew consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Diet Mountain Dew Target Market

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Who actually buys Diet Mountain Dew? Do these consumers match the intended target market of Diet Mountain Dew?

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What motivates the target market to purchase Diet Mountain Dew?

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What other target market should Diet Mountain Dew look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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