Diet Mountain Dew Consumer Insights

Who buys Diet Mountain Dew?

A Diet Mountain Dew consumer is generally median income, Caucasian, and upper middle age. Diet Mountain Dew consumers are more likely to purchase Diet Mountain Dew during larger pantry stocking trips. Brands such as Diet Pepsi, Diet Dr Pepper, and Coca-Cola Zero also tend to be purchased in the same trip. See sample consumer insights data below.

Diet Mountain Dew Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
9.5%
Total Basket $ (median)
$31.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diet Mountain Dew Consumer Demographics

demographic
index
Female
99
Male
113
<24
69
25-34
76
35-44
109
45-54
121
55-64
102
65+
75
African American
27
Asian
19
Caucasian
123
Hispanic
19
demographic
index
Has Kids
95
No Kids
111
- $20k
82
$20k-40k
85
$40k-60k
104
$60k-80k
119
$80k-100k
93
$100k-125k
105
$125k +
99
No College
100
College
101
Adv. Degree
97

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Diet Mountain Dew Basket Affinity & Size

brand
basket affinity
Diet Pepsi 9.8x
Diet Dr Pepper 8.7x
Coca-Cola Zero 4.5x
Pepsi 4.4x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
274

Where is Diet Mountain Dew Purchased?

channels
index
Beauty
0
Club
32
Dollar
258
Drug
73
Food
119
Gas & Convenience
266
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.9x
Diet Pepsi 1.6x
Sunbeam 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
98
Credit
99
Debit
105
Food Stamps
82

When is Diet Mountain Dew Purchased?

day of week
Sun
16.4%
Mon
12.3%
Tue
12.2%
Wed
11.5%
Thu
12.5%
Fri
16.1%
Sat
19.0%
time of day
Morning
16.0%
Noon
16.2%
Afternoon
33.6%
Evening
28.1%
Late
6.1%

Get More Diet Mountain Dew Data

Contact us for the latest Diet Mountain Dew consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Diet Mountain Dew consumers switch to?

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Why do consumers stop buying Diet Mountain Dew products?

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Which retailers do Diet Mountain Dew shoppers prefer to shop at?

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What motivates consumers to try Diet Mountain Dew products?

Research the Diet Mountain Dew Target Market

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Who actually buys Diet Mountain Dew? Do these consumers match the intended target market of Diet Mountain Dew?

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What motivates the target market to buy Diet Mountain Dew?

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What other target market should Diet Mountain Dew look at?

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Which other brands have a similar target market?

About Our Diet Mountain Dew Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.