Diet Pepsi Consumer Insights

Who buys Diet Pepsi?

A Diet Pepsi consumer is generally slightly higher income, Caucasian, and older age. Diet Pepsi consumers are more likely to purchase Diet Pepsi during larger pantry stocking trips. Brands such as Diet Mountain Dew, Diet Dr Pepper, and Mountain Dew also tend to be purchased in the same trip. See sample consumer insights data below.

Diet Pepsi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
9.7%
Total Basket $ (median)
$30.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diet Pepsi Consumer Demographics

demographic
index
Female
99
Male
111
<24
64
25-34
68
35-44
91
45-54
128
55-64
181
65+
143
African American
36
Asian
49
Caucasian
115
Hispanic
46
demographic
index
Has Kids
88
No Kids
126
- $20k
96
$20k-40k
89
$40k-60k
94
$60k-80k
105
$80k-100k
107
$100k-125k
107
$125k +
104
No College
117
College
97
Adv. Degree
93

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Diet Pepsi Basket Affinity & Size

brand
basket affinity
Diet Mountain Dew 10.1x
Diet Dr Pepper 6.2x
Mountain Dew 4.7x
A&W 4.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
282

Where is Diet Pepsi Purchased?

channels
index
Beauty
1
Club
57
Dollar
150
Drug
108
Food
141
Gas & Convenience
178
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.6x
Diet Dr Pepper 1.5x
Marlboro Gold Pack 1.4x
Coca-Cola Zero 1.4x

How Did They Pay?

method
index
Cash
123
Credit
92
Debit
98
Food Stamps
89

When is Diet Pepsi Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
12.3%
Wed
12.3%
Thu
12.6%
Fri
16.7%
Sat
17.4%
time of day
Morning
16.1%
Noon
16.9%
Afternoon
35.3%
Evening
26.0%
Late
5.7%

About Our Diet Pepsi Consumer Insights

How do we know who buys Diet Pepsi? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Diet Pepsi consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.