Diet Pepsi Max Consumer Insights

Who buys Diet Pepsi Max? Diet Pepsi Max consumers are generally slightly lower income, Caucasian, and upper middle age. Diet Pepsi Max consumers are more likely to purchase Diet Pepsi Max during larger pantry stocking trips. Brands such as Diet Pepsi, Diet Mountain Dew, and Smart Balance also tend to be purchased in the same trip. Sample consumer insights data below.

Diet Pepsi Max Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
12.9%
Total Basket $ (median)
$19.36

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  • Recent demographic data

Diet Pepsi Max Consumer Demographics

demographic
index
Female
96
Male
142
<24
79
25-34
84
35-44
102
45-54
121
55-64
106
65+
76
African American
41
Asian
57
Caucasian
113
Hispanic
58
demographic
index
Has Kids
86
No Kids
132
- $20k
63
$20k-40k
104
$40k-60k
120
$60k-80k
89
$80k-100k
102
$100k-125k
98
$125k +
102
No College
95
College
101
Adv. Degree
99

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Diet Pepsi Max Basket Affinity & Size

brand
basket affinity
Diet Pepsi 14.8x
Diet Mountain Dew 13.5x
Smart Balance 8.4x
Mountain Dew 6.7x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
233

Where is Diet Pepsi Max Purchased?

channels
index
Club
2
Dollar
36
Drug
186
Food
214
Gas & Convenience
531
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 2.3x
Diet Pepsi 2.1x
Diet Mountain Dew 2.0x
Diet Dr Pepper 1.9x

How Did They Pay?

method
index
Cash
107
Credit
102
Debit
98
Food Stamps
71

When is Diet Pepsi Max Purchased?

day of week
Sun
18.1%
Mon
12.8%
Tue
13.3%
Wed
11.8%
Thu
10.7%
Fri
15.0%
Sat
18.2%
time of day
Morning
15.9%
Noon
15.4%
Afternoon
35.1%
Evening
27.0%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Diet Pepsi Max consumers purchase?

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Why do Diet Pepsi Max consumers try new brands?

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Where do Diet Pepsi Max consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Diet Pepsi Max Target Market

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Who actually buys Diet Pepsi Max? Do these consumers match the intended target market of Diet Pepsi Max?

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What motivates the target market to purchase Diet Pepsi Max?

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What other target market should Diet Pepsi Max look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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