Diet Pepsi Max Consumer Insights

Who buys Diet Pepsi Max?

A Diet Pepsi Max consumer is generally slightly lower income, Caucasian, and upper middle age. Diet Pepsi Max consumers are more likely to purchase Diet Pepsi Max during larger pantry stocking trips. Brands such as Diet Pepsi, Diet Mountain Dew, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Diet Pepsi Max Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
12.9%
Total Basket $ (median)
$19.36

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diet Pepsi Max Consumer Demographics

demographic
index
Female
96
Male
142
<24
79
25-34
84
35-44
102
45-54
121
55-64
106
65+
76
African American
41
Asian
57
Caucasian
113
Hispanic
58
demographic
index
Has Kids
86
No Kids
132
- $20k
63
$20k-40k
104
$40k-60k
120
$60k-80k
89
$80k-100k
102
$100k-125k
98
$125k +
102
No College
95
College
101
Adv. Degree
99

Understand Diet Pepsi Max Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Diet Pepsi Max Basket Affinity & Size

brand
basket affinity
Diet Pepsi 14.8x
Diet Mountain Dew 13.5x
Smart Balance 8.4x
Mountain Dew 6.7x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
233

Where is Diet Pepsi Max Purchased?

channels
index
Club
2
Dollar
36
Drug
186
Food
214
Gas & Convenience
531
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 2.3x
Diet Pepsi 2.1x
Diet Mountain Dew 2.0x
Diet Dr Pepper 1.9x

How Did They Pay?

method
index
Cash
107
Credit
102
Debit
98
Food Stamps
71

When is Diet Pepsi Max Purchased?

day of week
Sun
18.1%
Mon
12.8%
Tue
13.3%
Wed
11.8%
Thu
10.7%
Fri
15.0%
Sat
18.2%
time of day
Morning
15.9%
Noon
15.4%
Afternoon
35.1%
Evening
27.0%
Late
6.6%

About Our Diet Pepsi Max Consumer Insights

How do we know who buys Diet Pepsi Max? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Diet Pepsi Max consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.