Diet Pepsi Wild Cherry Consumer Insights

Who buys Diet Pepsi Wild Cherry? Diet Pepsi Wild Cherry consumers are generally median income, Caucasian, and older age. Diet Pepsi Wild Cherry consumers are more likely to purchase Diet Pepsi Wild Cherry during larger pantry stocking trips. Brands such as Diet Pepsi, Diet Mountain Dew, and Diet Dr Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Diet Pepsi Wild Cherry Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$45.71

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Diet Pepsi Wild Cherry Consumer Demographics

demographic
index
Female
97
Male
129
<24
58
25-34
90
35-44
112
45-54
90
55-64
118
65+
97
African American
31
Asian
32
Caucasian
118
Hispanic
41
demographic
index
Has Kids
96
No Kids
108
- $20k
58
$20k-40k
73
$40k-60k
118
$60k-80k
124
$80k-100k
115
$100k-125k
86
$125k +
96
No College
98
College
103
Adv. Degree
88

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Diet Pepsi Wild Cherry Basket Affinity & Size

brand
basket affinity
Diet Pepsi 17.2x
Diet Mountain Dew 14.9x
Diet Dr Pepper 9.2x
A&W 4.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
342

Where is Diet Pepsi Wild Cherry Purchased?

channels
index
Club
4
Dollar
5
Drug
109
Food
86
Gas & Convenience
137
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 2.1x
Diet Dr Pepper 2.1x
Diet Mountain Dew 2.1x
Coca-Cola Zero 1.6x

How Did They Pay?

method
index
Cash
113
Credit
89
Debit
104
Food Stamps
97

When is Diet Pepsi Wild Cherry Purchased?

day of week
Sun
17.9%
Mon
11.6%
Tue
11.3%
Wed
11.8%
Thu
12.2%
Fri
17.2%
Sat
18.0%
time of day
Morning
16.7%
Noon
16.9%
Afternoon
33.4%
Evening
25.6%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Diet Pepsi Wild Cherry consumers purchase?

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Why do Diet Pepsi Wild Cherry consumers try new brands?

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Where do Diet Pepsi Wild Cherry consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Diet Pepsi Wild Cherry Target Market

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Who actually buys Diet Pepsi Wild Cherry? Do these consumers match the intended target market of Diet Pepsi Wild Cherry?

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What motivates the target market to purchase Diet Pepsi Wild Cherry?

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What other target market should Diet Pepsi Wild Cherry look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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