Diet Pepsi Wild Cherry Consumer Insights

Who buys Diet Pepsi Wild Cherry?

A Diet Pepsi Wild Cherry consumer is generally median income, Caucasian, and older age. Diet Pepsi Wild Cherry consumers are more likely to purchase Diet Pepsi Wild Cherry during larger pantry stocking trips. Brands such as Diet Pepsi, Diet Mountain Dew, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Diet Pepsi Wild Cherry Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$45.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diet Pepsi Wild Cherry Consumer Demographics

demographic
index
Female
97
Male
129
<24
58
25-34
90
35-44
112
45-54
90
55-64
118
65+
97
African American
31
Asian
32
Caucasian
118
Hispanic
41
demographic
index
Has Kids
96
No Kids
108
- $20k
58
$20k-40k
73
$40k-60k
118
$60k-80k
124
$80k-100k
115
$100k-125k
86
$125k +
96
No College
98
College
103
Adv. Degree
88

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Diet Pepsi Wild Cherry Basket Affinity & Size

brand
basket affinity
Diet Pepsi 17.2x
Diet Mountain Dew 14.9x
Diet Dr Pepper 9.2x
A&W 4.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
342

Where is Diet Pepsi Wild Cherry Purchased?

channels
index
Club
4
Dollar
5
Drug
109
Food
86
Gas & Convenience
137
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 2.1x
Diet Dr Pepper 2.1x
Diet Mountain Dew 2.1x
Coca-Cola Zero 1.6x

How Did They Pay?

method
index
Cash
113
Credit
89
Debit
104
Food Stamps
97

When is Diet Pepsi Wild Cherry Purchased?

day of week
Sun
17.9%
Mon
11.6%
Tue
11.3%
Wed
11.8%
Thu
12.2%
Fri
17.2%
Sat
18.0%
time of day
Morning
16.7%
Noon
16.9%
Afternoon
33.4%
Evening
25.6%
Late
7.3%

Get More Diet Pepsi Wild Cherry Data

Contact us for the latest Diet Pepsi Wild Cherry consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Diet Pepsi Wild Cherry consumers switch to?

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Why do consumers stop buying Diet Pepsi Wild Cherry products?

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Which retailers do Diet Pepsi Wild Cherry shoppers prefer to shop at?

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What motivates consumers to try Diet Pepsi Wild Cherry products?

Research the Diet Pepsi Wild Cherry Target Market

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Who actually buys Diet Pepsi Wild Cherry? Do these consumers match the intended target market of Diet Pepsi Wild Cherry?

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What motivates the target market to purchase Diet Pepsi Wild Cherry?

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What other target market should Diet Pepsi Wild Cherry look at?

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Which other brands have a similar target market?

About Our Diet Pepsi Wild Cherry Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.