Diet Rite Consumer Insights

Who buys Diet Rite?

A Diet Rite consumer is generally higher income, Caucasian, and senior age. Diet Rite consumers are more likely to purchase Diet Rite during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, A&W, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Diet Rite Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$60.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diet Rite Consumer Demographics

demographic
index
Female
102
Male
84
<24
71
25-34
49
35-44
75
45-54
167
55-64
176
65+
282
African American
40
Asian
14
Caucasian
123
Hispanic
31
demographic
index
Has Kids
87
No Kids
128
- $20k
123
$20k-40k
121
$40k-60k
97
$60k-80k
68
$80k-100k
126
$100k-125k
130
$125k +
51
No College
142
College
91
Adv. Degree
96

Understand Diet Rite Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Diet Rite Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 10.5x
A&W 7.8x
Lean Cuisine 6.8x
YoCrunch 6.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
433

Where is Diet Rite Purchased?

channels
index
Dollar
2
Drug
45
Food
25
Mass
194
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 2.1x
Diet Mountain Dew 2.1x
Farmers Market 1.8x
Armour 1.7x

How Did They Pay?

method
index
Cash
104
Credit
95
Debit
111
Food Stamps
60

When is Diet Rite Purchased?

day of week
Sun
15.8%
Mon
14.2%
Tue
11.0%
Wed
11.7%
Thu
10.6%
Fri
17.7%
Sat
19.2%
time of day
Morning
11.8%
Noon
20.2%
Afternoon
36.2%
Evening
25.7%
Late
6.1%

About Our Diet Rite Consumer Insights

How do we know who buys Diet Rite? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Diet Rite consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.