Diet Rite Consumer Insights

Who buys Diet Rite? Diet Rite consumers are generally higher income, Caucasian, and senior age. Diet Rite consumers are more likely to purchase Diet Rite during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, A&W, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Diet Rite Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$60.91

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  • Recent demographic data

Diet Rite Consumer Demographics

demographic
index
Female
102
Male
84
<24
71
25-34
49
35-44
75
45-54
167
55-64
176
65+
282
African American
40
Asian
14
Caucasian
123
Hispanic
31
demographic
index
Has Kids
87
No Kids
128
- $20k
123
$20k-40k
121
$40k-60k
97
$60k-80k
68
$80k-100k
126
$100k-125k
130
$125k +
51
No College
142
College
91
Adv. Degree
96

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Diet Rite Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 10.5x
A&W 7.8x
Lean Cuisine 6.8x
YoCrunch 6.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
433

Where is Diet Rite Purchased?

channels
index
Dollar
2
Drug
45
Food
25
Mass
194
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 2.1x
Diet Mountain Dew 2.1x
Farmers Market 1.8x
Armour 1.7x

How Did They Pay?

method
index
Cash
104
Credit
95
Debit
111
Food Stamps
60

When is Diet Rite Purchased?

day of week
Sun
15.8%
Mon
14.2%
Tue
11.0%
Wed
11.7%
Thu
10.6%
Fri
17.7%
Sat
19.2%
time of day
Morning
11.8%
Noon
20.2%
Afternoon
36.2%
Evening
25.7%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Diet Rite consumers purchase?

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Why do Diet Rite consumers try new brands?

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Where do Diet Rite consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Diet Rite Target Market

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Who actually buys Diet Rite? Do these consumers match the intended target market of Diet Rite?

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What motivates the target market to purchase Diet Rite?

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What other target market should Diet Rite look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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