Diet Sierra Mist Consumer Insights

Who buys Diet Sierra Mist?

A Diet Sierra Mist consumer is generally higher income, Caucasian, and older age. Diet Sierra Mist consumers are more likely to purchase Diet Sierra Mist during larger pantry stocking trips. Brands such as Diet Mountain Dew, Diet Pepsi, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Diet Sierra Mist Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.5%
Total Basket $ (median)
$44.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diet Sierra Mist Consumer Demographics

demographic
index
Female
101
Male
89
<24
95
25-34
68
35-44
99
45-54
117
55-64
162
65+
120
African American
44
Asian
52
Caucasian
115
Hispanic
51
demographic
index
Has Kids
87
No Kids
129
- $20k
55
$20k-40k
78
$40k-60k
90
$60k-80k
114
$80k-100k
99
$100k-125k
135
$125k +
122
No College
90
College
99
Adv. Degree
117

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Diet Sierra Mist Basket Affinity & Size

brand
basket affinity
Diet Mountain Dew 18.5x
Diet Pepsi 14.9x
Diet Dr Pepper 9.5x
A&W 5.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
409

Where is Diet Sierra Mist Purchased?

channels
index
Club
1
Dollar
25
Drug
33
Food
150
Gas & Convenience
44
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.3x
Diet Dr Pepper 2.1x
Diet Pepsi 1.9x
Coca-Cola Zero 1.7x

How Did They Pay?

method
index
Cash
109
Credit
104
Debit
97
Food Stamps
52

When is Diet Sierra Mist Purchased?

day of week
Sun
18.2%
Mon
11.0%
Tue
10.6%
Wed
12.3%
Thu
13.4%
Fri
16.2%
Sat
18.4%
time of day
Morning
14.8%
Noon
16.8%
Afternoon
37.0%
Evening
25.7%
Late
5.8%

About Our Diet Sierra Mist Consumer Insights

How do we know who buys Diet Sierra Mist? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Diet Sierra Mist consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.