Diet Sierra Mist Consumer Insights

Who buys Diet Sierra Mist? A Diet Sierra Mist consumer is generally higher income, Caucasian, and older age. Diet Sierra Mist consumers are more likely to purchase Diet Sierra Mist during larger pantry stocking trips. Brands such as Diet Mountain Dew, Diet Pepsi, and Diet Dr Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Diet Sierra Mist Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.5%
Total Basket $ (median)
$44.49

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  • Recent demographic data

Diet Sierra Mist Consumer Demographics

demographic
index
Female
101
Male
89
<24
95
25-34
68
35-44
99
45-54
117
55-64
162
65+
120
African American
44
Asian
52
Caucasian
115
Hispanic
51
demographic
index
Has Kids
87
No Kids
129
- $20k
55
$20k-40k
78
$40k-60k
90
$60k-80k
114
$80k-100k
99
$100k-125k
135
$125k +
122
No College
90
College
99
Adv. Degree
117

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Diet Sierra Mist Basket Affinity & Size

brand
basket affinity
Diet Mountain Dew 18.5x
Diet Pepsi 14.9x
Diet Dr Pepper 9.5x
A&W 5.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
409

Where is Diet Sierra Mist Purchased?

channels
index
Club
1
Dollar
25
Drug
33
Food
150
Gas & Convenience
44
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.3x
Diet Dr Pepper 2.1x
Diet Pepsi 1.9x
Coca-Cola Zero 1.7x

How Did They Pay?

method
index
Cash
109
Credit
104
Debit
97
Food Stamps
52

When is Diet Sierra Mist Purchased?

day of week
Sun
18.2%
Mon
11.0%
Tue
10.6%
Wed
12.3%
Thu
13.4%
Fri
16.2%
Sat
18.4%
time of day
Morning
14.8%
Noon
16.8%
Afternoon
37.0%
Evening
25.7%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Diet Sierra Mist consumers purchase?

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Why do Diet Sierra Mist consumers try new brands?

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Where do Diet Sierra Mist consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Diet Sierra Mist Target Market

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Who actually buys Diet Sierra Mist? Do these consumers match the intended target market of Diet Sierra Mist?

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What motivates the target market to purchase Diet Sierra Mist?

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What other target market should Diet Sierra Mist look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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