Diet Snapple Consumer Insights

Who buys Diet Snapple?

A Diet Snapple consumer is generally very high income, Caucasian, and senior age. Diet Snapple consumers are more likely to purchase Diet Snapple during larger pantry stocking trips. Brands such as Arizona (Beverage), Scott, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Diet Snapple Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.96
% of Basket $ (median)
8.1%
Total Basket $ (median)
$49.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Diet Snapple Consumer Demographics

demographic
index
Female
98
Male
118
<24
67
25-34
67
35-44
94
45-54
123
55-64
157
65+
212
African American
78
Asian
60
Caucasian
108
Hispanic
65
demographic
index
Has Kids
86
No Kids
132
- $20k
64
$20k-40k
66
$40k-60k
88
$60k-80k
100
$80k-100k
106
$100k-125k
121
$125k +
162
No College
106
College
93
Adv. Degree
126

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Diet Snapple Basket Affinity & Size

brand
basket affinity
Arizona (Beverage) 4.7x
Scott 4.6x
Lean Cuisine 4.5x
Perdue 4.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
339

Where is Diet Snapple Purchased?

channels
index
Club
165
Dollar
53
Drug
60
Food
174
Gas & Convenience
95
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Sparkling Ice 1.6x
Perdue 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
113
Credit
108
Debit
93
Food Stamps
54

When is Diet Snapple Purchased?

day of week
Sun
18.4%
Mon
13.1%
Tue
12.5%
Wed
10.9%
Thu
12.2%
Fri
15.9%
Sat
17.0%
time of day
Morning
16.1%
Noon
18.9%
Afternoon
36.5%
Evening
23.8%
Late
4.7%

Get More Diet Snapple Data

Contact us for the latest Diet Snapple consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Diet Snapple consumers switch to?

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Why do consumers stop buying Diet Snapple products?

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Which retailers do Diet Snapple shoppers prefer to shop at?

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What motivates consumers to try Diet Snapple products?

Research the Diet Snapple Target Market

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Who actually buys Diet Snapple? Do these consumers match the intended target market of Diet Snapple?

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What motivates the target market to buy Diet Snapple?

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What other target market should Diet Snapple look at?

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Which other brands have a similar target market?

About Our Diet Snapple Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.