Diet Snapple Consumer Insights

Who buys Diet Snapple? Diet Snapple consumers are generally very high income, Caucasian, and senior age. Diet Snapple consumers are more likely to purchase Diet Snapple during larger pantry stocking trips. Brands such as Arizona (Beverage), Scott, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Diet Snapple Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.96
% of Basket $ (median)
8.1%
Total Basket $ (median)
$49.10

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  • Recent demographic data

Diet Snapple Consumer Demographics

demographic
index
Female
98
Male
118
<24
67
25-34
67
35-44
94
45-54
123
55-64
157
65+
212
African American
78
Asian
60
Caucasian
108
Hispanic
65
demographic
index
Has Kids
86
No Kids
132
- $20k
64
$20k-40k
66
$40k-60k
88
$60k-80k
100
$80k-100k
106
$100k-125k
121
$125k +
162
No College
106
College
93
Adv. Degree
126

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Diet Snapple Basket Affinity & Size

brand
basket affinity
Arizona (Beverage) 4.7x
Scott 4.6x
Lean Cuisine 4.5x
Perdue 4.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
339

Where is Diet Snapple Purchased?

channels
index
Club
165
Dollar
53
Drug
60
Food
174
Gas & Convenience
95
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Sparkling Ice 1.6x
Perdue 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
113
Credit
108
Debit
93
Food Stamps
54

When is Diet Snapple Purchased?

day of week
Sun
18.4%
Mon
13.1%
Tue
12.5%
Wed
10.9%
Thu
12.2%
Fri
15.9%
Sat
17.0%
time of day
Morning
16.1%
Noon
18.9%
Afternoon
36.5%
Evening
23.8%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Diet Snapple consumers purchase?

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Why do Diet Snapple consumers try new brands?

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Where do Diet Snapple consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Research the Diet Snapple Target Market

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Who actually buys Diet Snapple? Do these consumers match the intended target market of Diet Snapple?

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What motivates the target market to purchase Diet Snapple?

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What other target market should Diet Snapple look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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