Digestive Advantage Consumer Insights

Who buys Digestive Advantage? A Digestive Advantage consumer is generally higher income, Caucasian, and senior age. Digestive Advantage consumers are more likely to purchase Digestive Advantage during larger pantry stocking trips. Brands such as Dannon Danimals, Puffs, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Digestive Advantage Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.88
% of Basket $ (median)
20.4%
Total Basket $ (median)
$63.13

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Digestive Advantage Consumer Demographics

demographic
index
Female
101
Male
92
<24
56
25-34
88
35-44
109
45-54
98
55-64
105
65+
135
African American
50
Asian
48
Caucasian
111
Hispanic
74
demographic
index
Has Kids
97
No Kids
106
- $20k
79
$20k-40k
77
$40k-60k
99
$60k-80k
110
$80k-100k
97
$100k-125k
132
$125k +
103
No College
69
College
97
Adv. Degree
151

Understand Digestive Advantage Consumer Behavior

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Digestive Advantage Basket Affinity & Size

brand
basket affinity
Dannon Danimals 7.7x
Puffs 7.3x
TRESemme 6.8x
Swanson 6.5x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
299

Where is Digestive Advantage Purchased?

channels
index
Beauty
53
Drug
271
Food
2
Gas & Convenience
2
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Huggies 1.6x
Entenmann's 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
85
Credit
97
Debit
116
Food Stamps
37

When is Digestive Advantage Purchased?

day of week
Sun
16.2%
Mon
12.9%
Tue
13.4%
Wed
13.3%
Thu
15.0%
Fri
15.5%
Sat
13.7%
time of day
Morning
16.9%
Noon
15.5%
Afternoon
36.9%
Evening
25.0%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Digestive Advantage consumers purchase?

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Why do Digestive Advantage consumers try new brands?

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Where do Digestive Advantage consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Digestive Advantage Target Market

Arrow and target

Who actually buys Digestive Advantage? Do these consumers match the intended target market of Digestive Advantage?

Thought bubble

What motivates the target market to purchase Digestive Advantage?

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What other target market should Digestive Advantage look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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