Digestive Advantage Consumer Insights

Who buys Digestive Advantage?

A Digestive Advantage consumer is generally higher income, Caucasian, and senior age. Digestive Advantage consumers are more likely to purchase Digestive Advantage during larger pantry stocking trips. Brands such as Dannon Danimals, Puffs, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Digestive Advantage Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.88
% of Basket $ (median)
20.4%
Total Basket $ (median)
$63.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Digestive Advantage Consumer Demographics

demographic
index
Female
101
Male
92
<24
56
25-34
88
35-44
109
45-54
98
55-64
105
65+
135
African American
50
Asian
48
Caucasian
111
Hispanic
74
demographic
index
Has Kids
97
No Kids
106
- $20k
79
$20k-40k
77
$40k-60k
99
$60k-80k
110
$80k-100k
97
$100k-125k
132
$125k +
103
No College
69
College
97
Adv. Degree
151

Understand Digestive Advantage Consumer Behavior

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Digestive Advantage Basket Affinity & Size

brand
basket affinity
Dannon Danimals 7.7x
Puffs 7.3x
TRESemme 6.8x
Swanson 6.5x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
299

Where is Digestive Advantage Purchased?

channels
index
Beauty
53
Drug
271
Food
2
Gas & Convenience
2
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Huggies 1.6x
Entenmann's 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
85
Credit
97
Debit
116
Food Stamps
37

When is Digestive Advantage Purchased?

day of week
Sun
16.2%
Mon
12.9%
Tue
13.4%
Wed
13.3%
Thu
15.0%
Fri
15.5%
Sat
13.7%
time of day
Morning
16.9%
Noon
15.5%
Afternoon
36.9%
Evening
25.0%
Late
5.7%

About Our Digestive Advantage Consumer Insights

How do we know who buys Digestive Advantage? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Digestive Advantage consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.