Digiorno Consumer Insights

Who buys Digiorno? Digiorno consumers are generally very low income, African American, and adolescent age. Digiorno consumers are more likely to purchase Digiorno during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Ore-Ida, and Red Baron also tend to be purchased in the same trip. Sample consumer insights data below.

Digiorno Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
10.9%
Total Basket $ (median)
$64.18

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Digiorno Consumer Demographics

demographic
index
Female
100
Male
104
<24
117
25-34
113
35-44
94
45-54
100
55-64
85
65+
80
African American
105
Asian
67
Caucasian
105
Hispanic
82
demographic
index
Has Kids
99
No Kids
101
- $20k
115
$20k-40k
106
$40k-60k
106
$60k-80k
102
$80k-100k
96
$100k-125k
93
$125k +
79
No College
105
College
100
Adv. Degree
95

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Digiorno Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 4.6x
Ore-Ida 4.1x
Red Baron 4.0x
Marie Callender's 3.8x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
427

Where is Digiorno Purchased?

channels
index
Club
78
Dollar
78
Drug
46
Food
134
Gas & Convenience
13
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Baron 1.3x
Weight Watchers Smart Ones 1.3x
Sweet Baby Ray's 1.2x
International Delight 1.2x

How Did They Pay?

method
index
Cash
84
Credit
97
Debit
101
Food Stamps
181

When is Digiorno Purchased?

day of week
Sun
18.3%
Mon
12.3%
Tue
11.4%
Wed
11.7%
Thu
11.5%
Fri
16.3%
Sat
18.6%
time of day
Morning
12.2%
Noon
15.6%
Afternoon
34.1%
Evening
31.1%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Digiorno consumers purchase?

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Why do Digiorno consumers try new brands?

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Where do Digiorno consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Digiorno Target Market

Arrow and target

Who actually buys Digiorno? Do these consumers match the intended target market of Digiorno?

Thought bubble

What motivates the target market to purchase Digiorno?

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What other target market should Digiorno look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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