Digiorno Consumer Insights

Who buys Digiorno?

A Digiorno consumer is generally very low income, African American, and adolescent age. Digiorno consumers are more likely to purchase Digiorno during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Ore-Ida, and Red Baron also tend to be purchased in the same trip. See sample consumer insights data below.

Digiorno Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
10.9%
Total Basket $ (median)
$64.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Digiorno Consumer Demographics

demographic
index
Female
100
Male
104
<24
117
25-34
113
35-44
94
45-54
100
55-64
85
65+
80
African American
105
Asian
67
Caucasian
105
Hispanic
82
demographic
index
Has Kids
99
No Kids
101
- $20k
115
$20k-40k
106
$40k-60k
106
$60k-80k
102
$80k-100k
96
$100k-125k
93
$125k +
79
No College
105
College
100
Adv. Degree
95

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Digiorno Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 4.6x
Ore-Ida 4.1x
Red Baron 4.0x
Marie Callender's 3.8x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
427

Where is Digiorno Purchased?

channels
index
Club
78
Dollar
78
Drug
46
Food
134
Gas & Convenience
13
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Baron 1.3x
Weight Watchers Smart Ones 1.3x
Sweet Baby Ray's 1.2x
International Delight 1.2x

How Did They Pay?

method
index
Cash
84
Credit
97
Debit
101
Food Stamps
181

When is Digiorno Purchased?

day of week
Sun
18.3%
Mon
12.3%
Tue
11.4%
Wed
11.7%
Thu
11.5%
Fri
16.3%
Sat
18.6%
time of day
Morning
12.2%
Noon
15.6%
Afternoon
34.1%
Evening
31.1%
Late
7.0%

Get More Digiorno Data

Contact us for the latest Digiorno consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Digiorno consumers switch to?

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Why do consumers stop buying Digiorno products?

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Which retailers do Digiorno shoppers prefer to shop at?

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What motivates consumers to try Digiorno products?

Research the Digiorno Target Market

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Who actually buys Digiorno? Do these consumers match the intended target market of Digiorno?

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What motivates the target market to buy Digiorno?

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What other target market should Digiorno look at?

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Which other brands have a similar target market?

About Our Digiorno Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.