Dimetapp Consumer Insights

Who buys Dimetapp? Dimetapp consumers are generally higher income, Asian, and lower middle age. Dimetapp consumers are more likely to purchase Dimetapp during larger pantry stocking trips. Brands such as Kleenex, Puffs, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Dimetapp Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.89
% of Basket $ (median)
22.3%
Total Basket $ (median)
$26.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dimetapp Consumer Demographics

demographic
index
Female
102
Male
83
<24
37
25-34
102
35-44
131
45-54
79
55-64
36
65+
43
African American
141
Asian
160
Caucasian
85
Hispanic
153
demographic
index
Has Kids
132
No Kids
29
- $20k
97
$20k-40k
86
$40k-60k
94
$60k-80k
109
$80k-100k
99
$100k-125k
118
$125k +
99
No College
97
College
102
Adv. Degree
94

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Dimetapp Basket Affinity & Size

brand
basket affinity
Kleenex 6.7x
Puffs 6.0x
Secret 5.8x
Listerine 5.7x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
188

Where is Dimetapp Purchased?

channels
index
Beauty
8
Club
13
Dollar
141
Drug
593
Food
17
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
Kelloggs Froot Loops 1.6x
Oscar Mayer Lunchables 1.5x

How Did They Pay?

method
index
Cash
131
Credit
82
Debit
106
Food Stamps
48

When is Dimetapp Purchased?

day of week
Sun
14.8%
Mon
14.0%
Tue
13.7%
Wed
13.0%
Thu
12.4%
Fri
15.6%
Sat
16.6%
time of day
Morning
17.5%
Noon
15.3%
Afternoon
30.7%
Evening
29.3%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dimetapp consumers purchase?

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Why do Dimetapp consumers try new brands?

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Where do Dimetapp consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dimetapp Target Market

Arrow and target

Who actually buys Dimetapp? Do these consumers match the intended target market of Dimetapp?

Thought bubble

What motivates the target market to purchase Dimetapp?

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What other target market should Dimetapp look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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