Dimetapp Consumer Insights

Who buys Dimetapp?

A Dimetapp consumer is generally higher income, Asian, and lower middle age. Dimetapp consumers are more likely to purchase Dimetapp during larger pantry stocking trips. Brands such as Kleenex, Puffs, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Dimetapp Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.89
% of Basket $ (median)
22.3%
Total Basket $ (median)
$26.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dimetapp Consumer Demographics

demographic
index
Female
102
Male
83
<24
37
25-34
102
35-44
131
45-54
79
55-64
36
65+
43
African American
141
Asian
160
Caucasian
85
Hispanic
153
demographic
index
Has Kids
132
No Kids
29
- $20k
97
$20k-40k
86
$40k-60k
94
$60k-80k
109
$80k-100k
99
$100k-125k
118
$125k +
99
No College
97
College
102
Adv. Degree
94

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Dimetapp Basket Affinity & Size

brand
basket affinity
Kleenex 6.7x
Puffs 6.0x
Secret 5.8x
Listerine 5.7x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
188

Where is Dimetapp Purchased?

channels
index
Beauty
8
Club
13
Dollar
141
Drug
593
Food
17
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
Kelloggs Froot Loops 1.6x
Oscar Mayer Lunchables 1.5x

How Did They Pay?

method
index
Cash
131
Credit
82
Debit
106
Food Stamps
48

When is Dimetapp Purchased?

day of week
Sun
14.8%
Mon
14.0%
Tue
13.7%
Wed
13.0%
Thu
12.4%
Fri
15.6%
Sat
16.6%
time of day
Morning
17.5%
Noon
15.3%
Afternoon
30.7%
Evening
29.3%
Late
7.2%

About Our Dimetapp Consumer Insights

How do we know who buys Dimetapp? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dimetapp consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.