Dingo Consumer Insights

Who buys Dingo? A Dingo consumer is generally very high income, Caucasian, and senior age. Dingo consumers are more likely to purchase Dingo during larger pantry stocking trips. Brands such as Purina Friskies, Farmers Market, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Dingo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.6%
Total Basket $ (median)
$51.88

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dingo Consumer Demographics

demographic
index
Female
101
Male
92
<24
115
25-34
75
35-44
73
45-54
117
55-64
206
65+
286
African American
38
Asian
60
Caucasian
113
Hispanic
51
demographic
index
Has Kids
69
No Kids
171
- $20k
85
$20k-40k
111
$40k-60k
86
$60k-80k
97
$80k-100k
89
$100k-125k
87
$125k +
146
No College
117
College
99
Adv. Degree
83

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Dingo Basket Affinity & Size

brand
basket affinity
Purina Friskies 6.4x
Farmers Market 5.7x
Bar-S 5.1x
Libby's 4.9x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
329

Where is Dingo Purchased?

channels
index
Club
0
Dollar
284
Drug
197
Food
40
Gas & Convenience
2
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.8x
Marlboro Gold Pack 1.7x
Sunbeam 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
92
Credit
102
Debit
114
Food Stamps
22

When is Dingo Purchased?

day of week
Sun
15.8%
Mon
13.4%
Tue
12.0%
Wed
11.9%
Thu
11.9%
Fri
14.5%
Sat
20.4%
time of day
Morning
17.2%
Noon
18.1%
Afternoon
35.4%
Evening
22.8%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dingo consumers purchase?

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Why do Dingo consumers try new brands?

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Where do Dingo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dingo Target Market

Arrow and target

Who actually buys Dingo? Do these consumers match the intended target market of Dingo?

Thought bubble

What motivates the target market to purchase Dingo?

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What other target market should Dingo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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