Dingo Consumer Insights

Who buys Dingo?

A Dingo consumer is generally very high income, Caucasian, and senior age. Dingo consumers are more likely to purchase Dingo during larger pantry stocking trips. Brands such as Purina Friskies, Farmers Market, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Dingo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.6%
Total Basket $ (median)
$51.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dingo Consumer Demographics

demographic
index
Female
101
Male
92
<24
115
25-34
75
35-44
73
45-54
117
55-64
206
65+
286
African American
38
Asian
60
Caucasian
113
Hispanic
51
demographic
index
Has Kids
69
No Kids
171
- $20k
85
$20k-40k
111
$40k-60k
86
$60k-80k
97
$80k-100k
89
$100k-125k
87
$125k +
146
No College
117
College
99
Adv. Degree
83

Understand Dingo Consumer Behavior

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Dingo Basket Affinity & Size

brand
basket affinity
Purina Friskies 6.4x
Farmers Market 5.7x
Bar-S 5.1x
Libby's 4.9x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
329

Where is Dingo Purchased?

channels
index
Club
0
Dollar
284
Drug
197
Food
40
Gas & Convenience
2
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.8x
Marlboro Gold Pack 1.7x
Sunbeam 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
92
Credit
102
Debit
114
Food Stamps
22

When is Dingo Purchased?

day of week
Sun
15.8%
Mon
13.4%
Tue
12.0%
Wed
11.9%
Thu
11.9%
Fri
14.5%
Sat
20.4%
time of day
Morning
17.2%
Noon
18.1%
Afternoon
35.4%
Evening
22.8%
Late
6.6%

Get More Dingo Data

Contact us for the latest Dingo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dingo consumers switch to?

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Why do consumers stop buying Dingo products?

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Which retailers do Dingo shoppers prefer to shop at?

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What motivates consumers to try Dingo products?

Research the Dingo Target Market

Arrow and target

Who actually buys Dingo? Do these consumers match the intended target market of Dingo?

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What motivates the target market to buy Dingo?

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What other target market should Dingo look at?

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Which other brands have a similar target market?

About Our Dingo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.