Dinty Moore Consumer Insights

Who buys Dinty Moore?

A Dinty Moore consumer is generally very low income, Caucasian, and senior age. Dinty Moore consumers are more likely to purchase Dinty Moore during larger pantry stocking trips. Brands such as Chef Boyardee, Hunt's Snack Pack, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

Dinty Moore Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.96
% of Basket $ (median)
5.1%
Total Basket $ (median)
$77.69

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dinty Moore Consumer Demographics

demographic
index
Female
100
Male
101
<24
125
25-34
86
35-44
100
45-54
99
55-64
131
65+
133
African American
80
Asian
59
Caucasian
112
Hispanic
44
demographic
index
Has Kids
90
No Kids
122
- $20k
147
$20k-40k
142
$40k-60k
112
$60k-80k
96
$80k-100k
83
$100k-125k
63
$125k +
53
No College
172
College
90
Adv. Degree
62

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Dinty Moore Basket Affinity & Size

brand
basket affinity
Chef Boyardee 12.2x
Hunt's Snack Pack 6.9x
Banquet 6.5x
Armour 5.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
511

Where is Dinty Moore Purchased?

channels
index
Club
29
Dollar
374
Drug
31
Food
98
Gas & Convenience
6
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Diet Mountain Dew 1.8x
Sunbeam 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
115
Credit
77
Debit
98
Food Stamps
223

When is Dinty Moore Purchased?

day of week
Sun
16.9%
Mon
13.8%
Tue
11.9%
Wed
12.1%
Thu
12.3%
Fri
14.7%
Sat
18.4%
time of day
Morning
14.2%
Noon
16.8%
Afternoon
33.1%
Evening
28.3%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dinty Moore consumers purchase?

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Why do Dinty Moore consumers try new brands?

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Where do Dinty Moore consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dinty Moore Target Market

Arrow and target

Who actually buys Dinty Moore? Do these consumers match the intended target market of Dinty Moore?

Thought bubble

What motivates the target market to purchase Dinty Moore?

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What other target market should Dinty Moore look at?

venn diagram

Which other brands have a similar target market?

About Our Dinty Moore Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.