Dinty Moore Consumer Insights

Who buys Dinty Moore?

A Dinty Moore consumer is generally very low income, Caucasian, and senior age. Dinty Moore consumers are more likely to purchase Dinty Moore during larger pantry stocking trips. Brands such as Chef Boyardee, Hunt's Snack Pack, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Dinty Moore Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.96
% of Basket $ (median)
5.1%
Total Basket $ (median)
$77.69

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dinty Moore Consumer Demographics

demographic
index
Female
100
Male
101
<24
125
25-34
86
35-44
100
45-54
99
55-64
131
65+
133
African American
80
Asian
59
Caucasian
112
Hispanic
44
demographic
index
Has Kids
90
No Kids
122
- $20k
147
$20k-40k
142
$40k-60k
112
$60k-80k
96
$80k-100k
83
$100k-125k
63
$125k +
53
No College
172
College
90
Adv. Degree
62

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Dinty Moore Basket Affinity & Size

brand
basket affinity
Chef Boyardee 12.2x
Hunt's Snack Pack 6.9x
Banquet 6.5x
Armour 5.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
511

Where is Dinty Moore Purchased?

channels
index
Club
29
Dollar
374
Drug
31
Food
98
Gas & Convenience
6
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Diet Mountain Dew 1.8x
Sunbeam 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
115
Credit
77
Debit
98
Food Stamps
223

When is Dinty Moore Purchased?

day of week
Sun
16.9%
Mon
13.8%
Tue
11.9%
Wed
12.1%
Thu
12.3%
Fri
14.7%
Sat
18.4%
time of day
Morning
14.2%
Noon
16.8%
Afternoon
33.1%
Evening
28.3%
Late
7.5%

About Our Dinty Moore Consumer Insights

How do we know who buys Dinty Moore? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dinty Moore consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.