Dippin Stix Consumer Insights

Who buys Dippin Stix? Dippin Stix consumers are generally higher income, African American, and lower middle age. Dippin Stix consumers are more likely to purchase Dippin Stix during larger pantry stocking trips. Brands such as Oscar Mayer Lunchables, Marketside, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Dippin Stix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.6%
Total Basket $ (median)
$55.16

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dippin Stix Consumer Demographics

demographic
index
Female
103
Male
73
<24
106
25-34
92
35-44
115
45-54
100
55-64
71
65+
43
African American
174
Asian
24
Caucasian
107
Hispanic
77
demographic
index
Has Kids
113
No Kids
70
- $20k
99
$20k-40k
94
$40k-60k
99
$60k-80k
97
$80k-100k
94
$100k-125k
116
$125k +
106
No College
98
College
99
Adv. Degree
106

Understand Dippin Stix Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dippin Stix Basket Affinity & Size

brand
basket affinity
Oscar Mayer Lunchables 6.7x
Marketside 6.7x
YoCrunch 6.0x
Taylor Farms 5.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
498

Where is Dippin Stix Purchased?

channels
index
Drug
28
Food
10
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Armour 1.7x
Totino's Party Pizza 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
85
Credit
86
Debit
111
Food Stamps
200

When is Dippin Stix Purchased?

day of week
Sun
23.2%
Mon
14.5%
Tue
12.9%
Wed
11.6%
Thu
10.2%
Fri
11.8%
Sat
15.8%
time of day
Morning
15.2%
Noon
15.6%
Afternoon
31.8%
Evening
28.6%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Dippin Stix consumers purchase?

check mark

Why do Dippin Stix consumers try new brands?

check mark

Where do Dippin Stix consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dippin Stix Target Market

Arrow and target

Who actually buys Dippin Stix? Do these consumers match the intended target market of Dippin Stix?

Thought bubble

What motivates the target market to purchase Dippin Stix?

magnifying glass

What other target market should Dippin Stix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us