Dippin Stix Consumer Insights

Who buys Dippin Stix?

A Dippin Stix consumer is generally higher income, African American, and lower middle age. Dippin Stix consumers are more likely to purchase Dippin Stix during larger pantry stocking trips. Brands such as Oscar Mayer Lunchables, Marketside, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Dippin Stix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.6%
Total Basket $ (median)
$55.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dippin Stix Consumer Demographics

demographic
index
Female
103
Male
73
<24
106
25-34
92
35-44
115
45-54
100
55-64
71
65+
43
African American
174
Asian
24
Caucasian
107
Hispanic
77
demographic
index
Has Kids
113
No Kids
70
- $20k
99
$20k-40k
94
$40k-60k
99
$60k-80k
97
$80k-100k
94
$100k-125k
116
$125k +
106
No College
98
College
99
Adv. Degree
106

Understand Dippin Stix Consumer Behavior

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Dippin Stix Basket Affinity & Size

brand
basket affinity
Oscar Mayer Lunchables 6.7x
Marketside 6.7x
YoCrunch 6.0x
Taylor Farms 5.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
498

Where is Dippin Stix Purchased?

channels
index
Drug
28
Food
10
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Armour 1.7x
Totino's Party Pizza 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
85
Credit
86
Debit
111
Food Stamps
200

When is Dippin Stix Purchased?

day of week
Sun
23.2%
Mon
14.5%
Tue
12.9%
Wed
11.6%
Thu
10.2%
Fri
11.8%
Sat
15.8%
time of day
Morning
15.2%
Noon
15.6%
Afternoon
31.8%
Evening
28.6%
Late
8.7%

About Our Dippin Stix Consumer Insights

How do we know who buys Dippin Stix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dippin Stix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.