Disney Consumer Insights

Who buys Disney?

A Disney consumer is generally very high income, Caucasian, and young adult age. Disney consumers are more likely to purchase Disney during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Disney Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.96
% of Basket $ (median)
10.4%
Total Basket $ (median)
$47.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Disney Consumer Demographics

demographic
index
Female
102
Male
81
<24
66
25-34
118
35-44
116
45-54
68
55-64
66
65+
68
African American
68
Asian
81
Caucasian
104
Hispanic
98
demographic
index
Has Kids
119
No Kids
56
- $20k
75
$20k-40k
84
$40k-60k
99
$60k-80k
103
$80k-100k
105
$100k-125k
115
$125k +
115
No College
87
College
102
Adv. Degree
106

Understand Disney Consumer Behavior

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Disney Basket Affinity & Size

brand
basket affinity
Crayola 8.4x
Gerber Graduates 5.2x
Archer Farms 4.1x
Dannon Danimals 4.1x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
277

Where is Disney Purchased?

channels
index
Beauty
4
Club
51
Dollar
94
Drug
52
Food
36
Gas & Convenience
6
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.3x
Dannon Danimals 1.3x
Crayola 1.2x
Huggies 1.2x

How Did They Pay?

method
index
Cash
79
Credit
106
Debit
112
Food Stamps
41

When is Disney Purchased?

day of week
Sun
13.6%
Mon
11.0%
Tue
12.5%
Wed
12.0%
Thu
13.8%
Fri
18.3%
Sat
18.7%
time of day
Morning
15.4%
Noon
18.7%
Afternoon
32.6%
Evening
26.0%
Late
7.3%

Get More Disney Data

Contact us for the latest Disney consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Disney consumers switch to?

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Why do consumers stop buying Disney products?

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Which retailers do Disney shoppers prefer to shop at?

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What motivates consumers to try Disney products?

Research the Disney Target Market

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Who actually buys Disney? Do these consumers match the intended target market of Disney?

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What motivates the target market to buy Disney?

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What other target market should Disney look at?

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Which other brands have a similar target market?

About Our Disney Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.