Disney Consumer Insights

Who buys Disney? A Disney consumer is generally very high income, Caucasian, and young adult age. Disney consumers are more likely to purchase Disney during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Disney Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.96
% of Basket $ (median)
10.4%
Total Basket $ (median)
$47.71

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Disney Consumer Demographics

demographic
index
Female
102
Male
81
<24
66
25-34
118
35-44
116
45-54
68
55-64
66
65+
68
African American
68
Asian
81
Caucasian
104
Hispanic
98
demographic
index
Has Kids
119
No Kids
56
- $20k
75
$20k-40k
84
$40k-60k
99
$60k-80k
103
$80k-100k
105
$100k-125k
115
$125k +
115
No College
87
College
102
Adv. Degree
106

Understand Disney Consumer Behavior

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Disney Basket Affinity & Size

brand
basket affinity
Crayola 8.4x
Gerber Graduates 5.2x
Archer Farms 4.1x
Dannon Danimals 4.1x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
277

Where is Disney Purchased?

channels
index
Beauty
4
Club
51
Dollar
94
Drug
52
Food
36
Gas & Convenience
6
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.3x
Dannon Danimals 1.3x
Crayola 1.2x
Huggies 1.2x

How Did They Pay?

method
index
Cash
79
Credit
106
Debit
112
Food Stamps
41

When is Disney Purchased?

day of week
Sun
13.6%
Mon
11.0%
Tue
12.5%
Wed
12.0%
Thu
13.8%
Fri
18.3%
Sat
18.7%
time of day
Morning
15.4%
Noon
18.7%
Afternoon
32.6%
Evening
26.0%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Disney consumers purchase?

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Why do Disney consumers try new brands?

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Where do Disney consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Disney Target Market

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Who actually buys Disney? Do these consumers match the intended target market of Disney?

Thought bubble

What motivates the target market to purchase Disney?

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What other target market should Disney look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us