Disney Frozen Consumer Insights

Who buys Disney Frozen?

A Disney Frozen consumer is generally higher income, Caucasian, and young adult age. Disney Frozen consumers are more likely to purchase Disney Frozen during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Disney Frozen Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.97
% of Basket $ (median)
11.8%
Total Basket $ (median)
$75.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Disney Frozen Consumer Demographics

demographic
index
Female
103
Male
71
<24
70
25-34
114
35-44
112
45-54
73
55-64
79
65+
73
African American
60
Asian
84
Caucasian
104
Hispanic
103
demographic
index
Has Kids
118
No Kids
60
- $20k
79
$20k-40k
94
$40k-60k
103
$60k-80k
101
$80k-100k
103
$100k-125k
111
$125k +
100
No College
102
College
100
Adv. Degree
96

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Disney Frozen Basket Affinity & Size

brand
basket affinity
Crayola 9.7x
Hershey's Kisses 4.9x
Hefty 4.1x
Gerber Graduates 3.8x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
282

Where is Disney Frozen Purchased?

channels
index
Beauty
8
Club
29
Dollar
116
Drug
36
Food
6
Gas & Convenience
4
Mass
198
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
Yoplait Go-Gurt 1.4x
Gerber Graduates 1.4x
YoCrunch 1.4x

How Did They Pay?

method
index
Cash
83
Credit
106
Debit
110
Food Stamps
43

When is Disney Frozen Purchased?

day of week
Sun
13.2%
Mon
10.3%
Tue
15.2%
Wed
12.4%
Thu
13.5%
Fri
18.1%
Sat
17.3%
time of day
Morning
14.9%
Noon
18.2%
Afternoon
33.6%
Evening
25.5%
Late
7.8%

Get More Disney Frozen Data

Contact us for the latest Disney Frozen consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Disney Frozen consumers switch to?

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Why do consumers stop buying Disney Frozen products?

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Which retailers do Disney Frozen shoppers prefer to shop at?

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What motivates consumers to try Disney Frozen products?

Research the Disney Frozen Target Market

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Who actually buys Disney Frozen? Do these consumers match the intended target market of Disney Frozen?

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What motivates the target market to buy Disney Frozen?

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What other target market should Disney Frozen look at?

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Which other brands have a similar target market?

About Our Disney Frozen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.