Disney Princess (Licensed) Consumer Insights

Who buys Disney Princess (Licensed)?

A Disney Princess (Licensed) consumer is generally median income, Hispanic, and young adult age. Disney Princess (Licensed) consumers are more likely to purchase Disney Princess (Licensed) during larger pantry stocking trips. Brands such as Crayola, Kellogg's, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Disney Princess (Licensed) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.7%
Total Basket $ (median)
$52.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Disney Princess (Licensed) Consumer Demographics

demographic
index
Female
103
Male
75
<24
63
25-34
124
35-44
116
45-54
60
55-64
71
65+
57
African American
71
Asian
91
Caucasian
102
Hispanic
109
demographic
index
Has Kids
122
No Kids
50
- $20k
82
$20k-40k
95
$40k-60k
99
$60k-80k
106
$80k-100k
101
$100k-125k
104
$125k +
105
No College
96
College
101
Adv. Degree
101

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Disney Princess (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 6.7x
Kellogg's 6.5x
Gerber Graduates 4.5x
Kelloggs Pop Tarts 4.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
324

Where is Disney Princess (Licensed) Purchased?

channels
index
Beauty
0
Club
5
Dollar
52
Drug
53
Food
7
Gas & Convenience
0
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Dannon Danimals 1.5x
Yoplait Go-Gurt 1.4x
YoCrunch 1.4x

How Did They Pay?

method
index
Cash
88
Credit
96
Debit
116
Food Stamps
56

When is Disney Princess (Licensed) Purchased?

day of week
Sun
14.0%
Mon
11.4%
Tue
11.0%
Wed
11.5%
Thu
13.8%
Fri
18.5%
Sat
19.8%
time of day
Morning
15.5%
Noon
18.1%
Afternoon
32.4%
Evening
25.7%
Late
8.3%

Get More Disney Princess (Licensed) Data

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Find Answers to Questions

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Which brands do Disney Princess (Licensed) consumers switch to?

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Why do consumers stop buying Disney Princess (Licensed) products?

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Which retailers do Disney Princess (Licensed) shoppers prefer to shop at?

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What motivates consumers to try Disney Princess (Licensed) products?

Research the Disney Princess (Licensed) Target Market

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Who actually buys Disney Princess (Licensed)? Do these consumers match the intended target market of Disney Princess (Licensed)?

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What motivates the target market to buy Disney Princess (Licensed)?

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What other target market should Disney Princess (Licensed) look at?

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Which other brands have a similar target market?

About Our Disney Princess (Licensed) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.