D'italiano Consumer Insights

Who buys D'italiano?

A D'italiano consumer is generally median income, Caucasian, and senior age. D'italiano consumers are more likely to purchase D'italiano during larger pantry stocking trips. Brands such as Farmers Market, Maxwell House, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

D'italiano Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.48
% of Basket $ (median)
4.0%
Total Basket $ (median)
$61.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

D'italiano Consumer Demographics

demographic
index
Female
102
Male
78
<24
44
25-34
102
35-44
93
45-54
105
55-64
108
65+
196
African American
45
Asian
47
Caucasian
120
Hispanic
16
demographic
index
Has Kids
96
No Kids
109
- $20k
102
$20k-40k
114
$40k-60k
109
$60k-80k
114
$80k-100k
99
$100k-125k
85
$125k +
59
No College
134
College
91
Adv. Degree
102

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D'italiano Basket Affinity & Size

brand
basket affinity
Farmers Market 6.9x
Maxwell House 6.8x
Hellmann's 6.3x
Vlasic 6.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
406

Where is D'italiano Purchased?

channels
index
Club
61
Dollar
207
Drug
1
Food
95
Gas & Convenience
21
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.2x
Perdue 2.0x
Maxwell House 1.9x
Farmers Market 1.8x

How Did They Pay?

method
index
Cash
104
Credit
120
Debit
80
Food Stamps
119

When is D'italiano Purchased?

day of week
Sun
20.4%
Mon
13.1%
Tue
12.4%
Wed
11.4%
Thu
12.0%
Fri
12.9%
Sat
17.8%
time of day
Morning
15.1%
Noon
17.9%
Afternoon
36.5%
Evening
24.9%
Late
5.6%

Get More D'italiano Data

Contact us for the latest D'italiano consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do D'italiano consumers switch to?

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Why do consumers stop buying D'italiano products?

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Which retailers do D'italiano shoppers prefer to shop at?

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What motivates consumers to try D'italiano products?

Research the D'italiano Target Market

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Who actually buys D'italiano? Do these consumers match the intended target market of D'italiano?

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What motivates the target market to purchase D'italiano?

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What other target market should D'italiano look at?

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Which other brands have a similar target market?

About Our D'italiano Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.