Dixie Consumer Insights

Who buys Dixie?

A Dixie consumer is generally very high income, Caucasian, and senior age. Dixie consumers are more likely to purchase Dixie during larger pantry stocking trips. Brands such as Hefty, Bounty, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Dixie Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.18
% of Basket $ (median)
6.9%
Total Basket $ (median)
$75.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dixie Consumer Demographics

demographic
index
Female
100
Male
95
<24
65
25-34
72
35-44
104
45-54
117
55-64
128
65+
152
African American
84
Asian
99
Caucasian
102
Hispanic
94
demographic
index
Has Kids
99
No Kids
102
- $20k
70
$20k-40k
79
$40k-60k
90
$60k-80k
96
$80k-100k
111
$100k-125k
118
$125k +
142
No College
94
College
100
Adv. Degree
106

Understand Dixie Consumer Behavior

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Dixie Basket Affinity & Size

brand
basket affinity
Hefty 6.6x
Bounty 6.5x
Ziploc 5.3x
Kleenex 4.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
395

Where is Dixie Purchased?

channels
index
Beauty
0
Club
440
Dollar
82
Drug
26
Food
61
Gas & Convenience
1
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Diet Pepsi 1.2x
Eggland's Best 1.2x

How Did They Pay?

method
index
Cash
77
Credit
110
Debit
112
Food Stamps
37

When is Dixie Purchased?

day of week
Sun
15.4%
Mon
12.5%
Tue
12.3%
Wed
12.8%
Thu
13.3%
Fri
15.6%
Sat
18.1%
time of day
Morning
16.1%
Noon
21.1%
Afternoon
37.2%
Evening
22.2%
Late
3.3%

Get More Dixie Data

Contact us for the latest Dixie consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dixie consumers switch to?

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Why do consumers stop buying Dixie products?

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Which retailers do Dixie shoppers prefer to shop at?

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What motivates consumers to try Dixie products?

Research the Dixie Target Market

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Who actually buys Dixie? Do these consumers match the intended target market of Dixie?

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What motivates the target market to purchase Dixie?

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What other target market should Dixie look at?

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Which other brands have a similar target market?

About Our Dixie Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.