Dixie Crystals Consumer Insights

Who buys Dixie Crystals?

A Dixie Crystals consumer is generally lower income, African American, and senior age. Dixie Crystals consumers are more likely to purchase Dixie Crystals during larger pantry stocking trips. Brands such as Sunny Meadow, Duncan Hines, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Dixie Crystals Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.09
% of Basket $ (median)
4.7%
Total Basket $ (median)
$65.85

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dixie Crystals Consumer Demographics

demographic
index
Female
102
Male
79
<24
100
25-34
79
35-44
105
45-54
100
55-64
128
65+
152
African American
315
Asian
71
Caucasian
95
Hispanic
75
demographic
index
Has Kids
96
No Kids
108
- $20k
138
$20k-40k
146
$40k-60k
115
$60k-80k
99
$80k-100k
77
$100k-125k
66
$125k +
47
No College
146
College
94
Adv. Degree
76

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Dixie Crystals Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.9x
Duncan Hines 7.4x
Blue Bonnet 6.5x
Domino 5.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
402

Where is Dixie Crystals Purchased?

channels
index
Club
145
Drug
1
Food
195
Gas & Convenience
6
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.1x
Sunbeam 2.2x
Natures Own 2.0x
Borden 1.9x

How Did They Pay?

method
index
Cash
84
Credit
77
Debit
110
Food Stamps
286

When is Dixie Crystals Purchased?

day of week
Sun
14.6%
Mon
13.3%
Tue
13.5%
Wed
20.5%
Thu
10.5%
Fri
12.2%
Sat
15.4%
time of day
Morning
13.5%
Noon
16.5%
Afternoon
38.4%
Evening
26.5%
Late
5.2%

About Our Dixie Crystals Consumer Insights

How do we know who buys Dixie Crystals? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dixie Crystals consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.