Dixie Crystals Consumer Insights

Who buys Dixie Crystals? Dixie Crystals consumers are generally lower income, African American, and senior age. Dixie Crystals consumers are more likely to purchase Dixie Crystals during larger pantry stocking trips. Brands such as Sunny Meadow, Duncan Hines, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Dixie Crystals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.09
% of Basket $ (median)
4.7%
Total Basket $ (median)
$65.85

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dixie Crystals Consumer Demographics

demographic
index
Female
102
Male
79
<24
100
25-34
79
35-44
105
45-54
100
55-64
128
65+
152
African American
315
Asian
71
Caucasian
95
Hispanic
75
demographic
index
Has Kids
96
No Kids
108
- $20k
138
$20k-40k
146
$40k-60k
115
$60k-80k
99
$80k-100k
77
$100k-125k
66
$125k +
47
No College
146
College
94
Adv. Degree
76

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Dixie Crystals Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.9x
Duncan Hines 7.4x
Blue Bonnet 6.5x
Domino 5.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
402

Where is Dixie Crystals Purchased?

channels
index
Club
145
Drug
1
Food
195
Gas & Convenience
6
Mass
42
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.1x
Sunbeam 2.2x
Natures Own 2.0x
Borden 1.9x

How Did They Pay?

method
index
Cash
84
Credit
77
Debit
110
Food Stamps
286

When is Dixie Crystals Purchased?

day of week
Sun
14.6%
Mon
13.3%
Tue
13.5%
Wed
20.5%
Thu
10.5%
Fri
12.2%
Sat
15.4%
time of day
Morning
13.5%
Noon
16.5%
Afternoon
38.4%
Evening
26.5%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dixie Crystals consumers purchase?

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Why do Dixie Crystals consumers try new brands?

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Where do Dixie Crystals consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dixie Crystals Target Market

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Who actually buys Dixie Crystals? Do these consumers match the intended target market of Dixie Crystals?

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What motivates the target market to purchase Dixie Crystals?

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What other target market should Dixie Crystals look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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