Doc McStuffins Consumer Insights

Who buys Doc McStuffins?

A Doc McStuffins consumer is generally lower income, African American, and young adult age. Doc McStuffins consumers are more likely to purchase Doc McStuffins during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Doc McStuffins Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
14.0%
Total Basket $ (median)
$71.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Doc McStuffins Consumer Demographics

demographic
index
Female
104
Male
61
<24
108
25-34
144
35-44
105
45-54
52
55-64
65
65+
45
African American
145
Asian
63
Caucasian
101
Hispanic
100
demographic
index
Has Kids
124
No Kids
47
- $20k
104
$20k-40k
119
$40k-60k
114
$60k-80k
93
$80k-100k
94
$100k-125k
78
$125k +
88
No College
133
College
96
Adv. Degree
82

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Doc McStuffins Basket Affinity & Size

brand
basket affinity
Crayola 13.1x
Gerber Graduates 9.4x
Yoplait Go-Gurt 6.1x
Chef Boyardee 5.7x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
259

Where is Doc McStuffins Purchased?

channels
index
Dollar
24
Drug
15
Food
2
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Dannon Danimals 1.7x
Gerber 1.6x
Kool-Aid 1.6x

How Did They Pay?

method
index
Cash
111
Credit
85
Debit
114
Food Stamps
52

When is Doc McStuffins Purchased?

day of week
Sun
14.0%
Mon
10.8%
Tue
9.3%
Wed
11.6%
Thu
15.1%
Fri
20.3%
Sat
18.9%
time of day
Morning
13.5%
Noon
18.4%
Afternoon
32.8%
Evening
27.1%
Late
8.2%

About Our Doc McStuffins Consumer Insights

How do we know who buys Doc McStuffins? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Doc McStuffins consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.