Doc McStuffins Consumer Insights

Who buys Doc McStuffins?

A Doc McStuffins consumer is generally lower income, African American, and young adult age. Doc McStuffins consumers are more likely to purchase Doc McStuffins during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Doc McStuffins Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
14.0%
Total Basket $ (median)
$71.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Doc McStuffins Consumer Demographics

demographic
index
Female
104
Male
61
<24
108
25-34
144
35-44
105
45-54
52
55-64
65
65+
45
African American
145
Asian
63
Caucasian
101
Hispanic
100
demographic
index
Has Kids
124
No Kids
47
- $20k
104
$20k-40k
119
$40k-60k
114
$60k-80k
93
$80k-100k
94
$100k-125k
78
$125k +
88
No College
133
College
96
Adv. Degree
82

Understand Doc McStuffins Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Doc McStuffins Basket Affinity & Size

brand
basket affinity
Crayola 13.1x
Gerber Graduates 9.4x
Yoplait Go-Gurt 6.1x
Chef Boyardee 5.7x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
259

Where is Doc McStuffins Purchased?

channels
index
Dollar
24
Drug
15
Food
2
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Dannon Danimals 1.7x
Gerber 1.6x
Kool-Aid 1.6x

How Did They Pay?

method
index
Cash
111
Credit
85
Debit
114
Food Stamps
52

When is Doc McStuffins Purchased?

day of week
Sun
14.0%
Mon
10.8%
Tue
9.3%
Wed
11.6%
Thu
15.1%
Fri
20.3%
Sat
18.9%
time of day
Morning
13.5%
Noon
18.4%
Afternoon
32.8%
Evening
27.1%
Late
8.2%

Get More Doc McStuffins Data

Better understand Doc McStuffins consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Doc McStuffins consumers switch to?

Stop sign

Why do consumers stop buying Doc McStuffins products?

Store front

Which retailers do Doc McStuffins shoppers prefer to shop at?

Sale sign

What motivates consumers to try Doc McStuffins products?

Research the Doc McStuffins Target Market

Arrow and target

Who actually buys Doc McStuffins? Do these consumers match the intended target market of Doc McStuffins?

Thought bubble

What motivates the target market to buy Doc McStuffins?

Magnifying glass

What other target market should Doc McStuffins look at?

Venn diagram

Which other brands have a similar target market?

About Our Doc McStuffins Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.