Dole Consumer Insights

Who buys Dole?

A Dole consumer is generally slightly higher income, African American, and senior age. Dole consumers are more likely to purchase Dole during larger pantry stocking trips. Brands such as Fresh Selections, Mott's, and Hunt's Snack Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Dole Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.89
% of Basket $ (median)
4.9%
Total Basket $ (median)
$59.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dole Consumer Demographics

demographic
index
Female
101
Male
94
<24
95
25-34
100
35-44
100
45-54
98
55-64
104
65+
104
African American
127
Asian
78
Caucasian
103
Hispanic
84
demographic
index
Has Kids
100
No Kids
101
- $20k
90
$20k-40k
93
$40k-60k
100
$60k-80k
102
$80k-100k
107
$100k-125k
105
$125k +
99
No College
89
College
100
Adv. Degree
112

Understand Dole Consumer Behavior

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Dole Basket Affinity & Size

brand
basket affinity
Fresh Selections 4.0x
Mott's 3.5x
Hunt's Snack Pack 3.5x
Birds Eye 3.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
439

Where is Dole Purchased?

channels
index
Beauty
1
Club
73
Dollar
53
Drug
12
Food
181
Gas & Convenience
18
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Sweet Baby Ray's 1.1x
Nabisco Triscuit 1.1x
Birds Eye 1.1x

How Did They Pay?

method
index
Cash
100
Credit
105
Debit
93
Food Stamps
125

When is Dole Purchased?

day of week
Sun
19.2%
Mon
14.0%
Tue
12.3%
Wed
11.8%
Thu
11.3%
Fri
14.0%
Sat
17.4%
time of day
Morning
14.5%
Noon
16.8%
Afternoon
35.0%
Evening
27.8%
Late
6.0%

Get More Dole Data

Contact us for the latest Dole consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dole consumers switch to?

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Why do consumers stop buying Dole products?

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Which retailers do Dole shoppers prefer to shop at?

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What motivates consumers to try Dole products?

Research the Dole Target Market

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Who actually buys Dole? Do these consumers match the intended target market of Dole?

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What motivates the target market to buy Dole?

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What other target market should Dole look at?

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Which other brands have a similar target market?

About Our Dole Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.