Dole Consumer Insights

Who buys Dole? A Dole consumer is generally slightly higher income, African American, and senior age. Dole consumers are more likely to purchase Dole during larger pantry stocking trips. Brands such as Fresh Selections, Mott's, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Dole Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.89
% of Basket $ (median)
4.9%
Total Basket $ (median)
$59.09

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dole Consumer Demographics

demographic
index
Female
101
Male
94
<24
95
25-34
100
35-44
100
45-54
98
55-64
104
65+
104
African American
127
Asian
78
Caucasian
103
Hispanic
84
demographic
index
Has Kids
100
No Kids
101
- $20k
90
$20k-40k
93
$40k-60k
100
$60k-80k
102
$80k-100k
107
$100k-125k
105
$125k +
99
No College
89
College
100
Adv. Degree
112

Understand Dole Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dole Basket Affinity & Size

brand
basket affinity
Fresh Selections 4.0x
Mott's 3.5x
Hunt's Snack Pack 3.5x
Birds Eye 3.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
439

Where is Dole Purchased?

channels
index
Beauty
1
Club
73
Dollar
53
Drug
12
Food
181
Gas & Convenience
18
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Sweet Baby Ray's 1.1x
Nabisco Triscuit 1.1x
Birds Eye 1.1x

How Did They Pay?

method
index
Cash
100
Credit
105
Debit
93
Food Stamps
125

When is Dole Purchased?

day of week
Sun
19.2%
Mon
14.0%
Tue
12.3%
Wed
11.8%
Thu
11.3%
Fri
14.0%
Sat
17.4%
time of day
Morning
14.5%
Noon
16.8%
Afternoon
35.0%
Evening
27.8%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Dole consumers purchase?

check mark

Why do Dole consumers try new brands?

check mark

Where do Dole consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dole Target Market

Arrow and target

Who actually buys Dole? Do these consumers match the intended target market of Dole?

Thought bubble

What motivates the target market to purchase Dole?

magnifying glass

What other target market should Dole look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us