Domino Consumer Insights

Who buys Domino?

A Domino consumer is generally very low income, African American, and senior age. Domino consumers are more likely to purchase Domino during larger pantry stocking trips. Brands such as Duncan Hines, Land O Lakes, and Nestle also tend to be purchased in the same trip. See sample consumer insights data below.

Domino Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.4%
Total Basket $ (median)
$56.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Domino Consumer Demographics

demographic
index
Female
100
Male
99
<24
93
25-34
84
35-44
99
45-54
109
55-64
126
65+
138
African American
200
Asian
88
Caucasian
100
Hispanic
65
demographic
index
Has Kids
95
No Kids
111
- $20k
113
$20k-40k
106
$40k-60k
101
$60k-80k
102
$80k-100k
101
$100k-125k
88
$125k +
89
No College
114
College
95
Adv. Degree
105

Understand Domino Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Domino Basket Affinity & Size

brand
basket affinity
Duncan Hines 6.3x
Land O Lakes 4.9x
Nestle 4.8x
Hellmann's 4.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
409

Where is Domino Purchased?

channels
index
Beauty
1
Club
142
Dollar
25
Drug
84
Food
167
Gas & Convenience
27
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.7x
Utz 1.6x
Entenmann's 1.5x
Hellmann's 1.5x

How Did They Pay?

method
index
Cash
113
Credit
101
Debit
86
Food Stamps
163

When is Domino Purchased?

day of week
Sun
16.0%
Mon
12.4%
Tue
12.6%
Wed
12.9%
Thu
13.4%
Fri
15.1%
Sat
17.5%
time of day
Morning
17.4%
Noon
17.4%
Afternoon
35.4%
Evening
24.3%
Late
5.5%

About Our Domino Consumer Insights

How do we know who buys Domino? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Domino consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.