Don Pancho Consumer Insights

Who buys Don Pancho? A Don Pancho consumer is generally lower income, Hispanic, and adolescent age. Don Pancho consumers are more likely to purchase Don Pancho during larger pantry stocking trips. Brands such as Jennie-O, Johnsonville, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Don Pancho Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.46
% of Basket $ (median)
4.0%
Total Basket $ (median)
$61.60

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Don Pancho Consumer Demographics

demographic
index
Female
100
Male
99
<24
185
25-34
135
35-44
88
45-54
86
55-64
65
65+
50
African American
36
Asian
71
Caucasian
104
Hispanic
115
demographic
index
Has Kids
109
No Kids
79
- $20k
138
$20k-40k
156
$40k-60k
116
$60k-80k
107
$80k-100k
72
$100k-125k
52
$125k +
41
No College
121
College
105
Adv. Degree
53

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Don Pancho Basket Affinity & Size

brand
basket affinity
Jennie-O 7.6x
Johnsonville 6.4x
Bar-S 5.8x
Weight Watchers Smart Ones 5.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
490

Where is Don Pancho Purchased?

channels
index
Drug
2
Food
158
Gas & Convenience
2
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.8x
Oroweat 1.8x
Fresh Selections 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
197
Credit
47
Debit
82
Food Stamps
256

When is Don Pancho Purchased?

day of week
Sun
15.8%
Mon
13.8%
Tue
12.4%
Wed
14.3%
Thu
11.9%
Fri
13.6%
Sat
18.2%
time of day
Morning
10.1%
Noon
16.0%
Afternoon
36.7%
Evening
30.0%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Don Pancho consumers purchase?

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Why do Don Pancho consumers try new brands?

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Where do Don Pancho consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Don Pancho Target Market

Arrow and target

Who actually buys Don Pancho? Do these consumers match the intended target market of Don Pancho?

Thought bubble

What motivates the target market to purchase Don Pancho?

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What other target market should Don Pancho look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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