Don Pancho Consumer Insights

Who buys Don Pancho?

A Don Pancho consumer is generally lower income, Hispanic, and adolescent age. Don Pancho consumers are more likely to purchase Don Pancho during larger pantry stocking trips. Brands such as Jennie-O, Johnsonville, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Don Pancho Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.46
% of Basket $ (median)
4.0%
Total Basket $ (median)
$61.60

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Don Pancho Consumer Demographics

demographic
index
Female
100
Male
99
<24
185
25-34
135
35-44
88
45-54
86
55-64
65
65+
50
African American
36
Asian
71
Caucasian
104
Hispanic
115
demographic
index
Has Kids
109
No Kids
79
- $20k
138
$20k-40k
156
$40k-60k
116
$60k-80k
107
$80k-100k
72
$100k-125k
52
$125k +
41
No College
121
College
105
Adv. Degree
53

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Don Pancho Basket Affinity & Size

brand
basket affinity
Jennie-O 7.6x
Johnsonville 6.4x
Bar-S 5.8x
Weight Watchers Smart Ones 5.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
490

Where is Don Pancho Purchased?

channels
index
Drug
2
Food
158
Gas & Convenience
2
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.8x
Oroweat 1.8x
Fresh Selections 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
197
Credit
47
Debit
82
Food Stamps
256

When is Don Pancho Purchased?

day of week
Sun
15.8%
Mon
13.8%
Tue
12.4%
Wed
14.3%
Thu
11.9%
Fri
13.6%
Sat
18.2%
time of day
Morning
10.1%
Noon
16.0%
Afternoon
36.7%
Evening
30.0%
Late
7.3%

About Our Don Pancho Consumer Insights

How do we know who buys Don Pancho? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Don Pancho consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.