Don Pepino Consumer Insights

Who buys Don Pepino?

A Don Pepino consumer is generally slightly higher income, Caucasian, and upper middle age. Don Pepino consumers are more likely to purchase Don Pepino during larger pantry stocking trips. Brands such as Utz, General Mills Fiber One, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Don Pepino Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.79
% of Basket $ (median)
2.4%
Total Basket $ (median)
$73.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Don Pepino Consumer Demographics

demographic
index
Female
102
Male
80
<24
79
25-34
84
35-44
86
45-54
161
55-64
98
65+
41
African American
2
Asian
11
Caucasian
124
Hispanic
27
demographic
index
Has Kids
105
No Kids
88
- $20k
38
$20k-40k
100
$40k-60k
70
$60k-80k
103
$80k-100k
140
$100k-125k
123
$125k +
116
No College
124
College
90
Adv. Degree
121

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Don Pepino Basket Affinity & Size

brand
basket affinity
Utz 9.7x
General Mills Fiber One 7.9x
Nabisco Triscuit 7.5x
Entenmann's 6.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
498

Where is Don Pepino Purchased?

channels
index
Club
142
Drug
0
Food
203
Gas & Convenience
31
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.2x
Perdue 3.0x
Entenmann's 2.7x
YoCrunch 2.4x

How Did They Pay?

method
index
Cash
141
Credit
96
Debit
89
Food Stamps
57

When is Don Pepino Purchased?

day of week
Sun
20.2%
Mon
11.4%
Tue
10.6%
Wed
11.1%
Thu
13.0%
Fri
18.3%
Sat
15.3%
time of day
Morning
18.2%
Noon
19.7%
Afternoon
34.7%
Evening
22.5%
Late
4.8%

Get More Don Pepino Data

Contact us for the latest Don Pepino consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Don Pepino consumers switch to?

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Why do consumers stop buying Don Pepino products?

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Which retailers do Don Pepino shoppers prefer to shop at?

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What motivates consumers to try Don Pepino products?

Research the Don Pepino Target Market

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Who actually buys Don Pepino? Do these consumers match the intended target market of Don Pepino?

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What motivates the target market to buy Don Pepino?

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What other target market should Don Pepino look at?

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Which other brands have a similar target market?

About Our Don Pepino Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.