Doritos Consumer Insights

Who buys Doritos?

A Doritos consumer is generally lower income, African American, and lower middle age. Doritos consumers are more likely to purchase Doritos during larger pantry stocking trips. Brands such as Ruffles, Cheetos, and Fritos also tend to be purchased in the same trip. See sample consumer insights data below.

Doritos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.2%
Total Basket $ (median)
$48.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Doritos Consumer Demographics

demographic
index
Female
101
Male
89
<24
98
25-34
100
35-44
112
45-54
98
55-64
61
65+
50
African American
117
Asian
69
Caucasian
101
Hispanic
111
demographic
index
Has Kids
112
No Kids
73
- $20k
105
$20k-40k
108
$40k-60k
105
$60k-80k
104
$80k-100k
98
$100k-125k
92
$125k +
80
No College
113
College
101
Adv. Degree
81

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Doritos Basket Affinity & Size

brand
basket affinity
Ruffles 6.1x
Cheetos 5.5x
Fritos 4.5x
Lays Wavy 4.5x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
361

Where is Doritos Purchased?

channels
index
Beauty
0
Club
76
Dollar
190
Drug
62
Food
129
Gas & Convenience
161
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.2x
Totino's Pizza Rolls 1.2x
Hostess 1.2x
Totino's Party Pizza 1.2x

How Did They Pay?

method
index
Cash
108
Credit
89
Debit
100
Food Stamps
164

When is Doritos Purchased?

day of week
Sun
17.7%
Mon
12.3%
Tue
11.6%
Wed
11.6%
Thu
12.1%
Fri
16.2%
Sat
18.6%
time of day
Morning
13.5%
Noon
16.2%
Afternoon
34.2%
Evening
29.5%
Late
6.7%

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Find Answers to Questions

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Which brands do Doritos consumers switch to?

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Why do consumers stop buying Doritos products?

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Which retailers do Doritos shoppers prefer to shop at?

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What motivates consumers to try Doritos products?

Research the Doritos Target Market

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Who actually buys Doritos? Do these consumers match the intended target market of Doritos?

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What motivates the target market to buy Doritos?

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What other target market should Doritos look at?

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Which other brands have a similar target market?

About Our Doritos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.