Doritos Dinamita Consumer Insights

Who buys Doritos Dinamita?

A Doritos Dinamita consumer is generally very low income, Hispanic, and adolescent age. Doritos Dinamita consumers are more likely to purchase Doritos Dinamita during larger pantry stocking trips. Brands such as Cheetos, Fritos, and Arizona (Beverage) also tend to be purchased in the same trip. See sample consumer insights data below.

Doritos Dinamita Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
7.4%
Total Basket $ (median)
$26.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Doritos Dinamita Consumer Demographics

demographic
index
Female
98
Male
122
<24
196
25-34
114
35-44
110
45-54
76
55-64
53
65+
34
African American
174
Asian
127
Caucasian
65
Hispanic
328
demographic
index
Has Kids
112
No Kids
73
- $20k
197
$20k-40k
140
$40k-60k
112
$60k-80k
86
$80k-100k
56
$100k-125k
70
$125k +
61
No College
153
College
99
Adv. Degree
44

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Doritos Dinamita Basket Affinity & Size

brand
basket affinity
Cheetos 9.9x
Fritos 7.3x
Arizona (Beverage) 6.5x
Bolthouse Farms 5.7x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
251

Where is Doritos Dinamita Purchased?

channels
index
Club
0
Dollar
282
Drug
102
Food
81
Gas & Convenience
798
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.0x
Arizona (Beverage) 1.8x
Red Bull 1.8x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
146
Credit
63
Debit
97
Food Stamps
229

When is Doritos Dinamita Purchased?

day of week
Sun
16.5%
Mon
13.4%
Tue
14.1%
Wed
12.0%
Thu
12.7%
Fri
14.4%
Sat
16.9%
time of day
Morning
11.0%
Noon
12.3%
Afternoon
31.5%
Evening
33.7%
Late
11.6%

Get More Doritos Dinamita Data

Contact us for the latest Doritos Dinamita consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Doritos Dinamita consumers switch to?

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Why do consumers stop buying Doritos Dinamita products?

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Which retailers do Doritos Dinamita shoppers prefer to shop at?

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What motivates consumers to try Doritos Dinamita products?

Research the Doritos Dinamita Target Market

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Who actually buys Doritos Dinamita? Do these consumers match the intended target market of Doritos Dinamita?

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What motivates the target market to purchase Doritos Dinamita?

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What other target market should Doritos Dinamita look at?

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Which other brands have a similar target market?

About Our Doritos Dinamita Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.