Doritos Dinamita Consumer Insights

Who buys Doritos Dinamita? A Doritos Dinamita consumer is generally very low income, Hispanic, and adolescent age. Doritos Dinamita consumers are more likely to purchase Doritos Dinamita during larger pantry stocking trips. Brands such as Cheetos, Fritos, and Arizona (Beverage) also tend to be purchased in the same trip. Sample consumer insights data below.

Doritos Dinamita Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
7.4%
Total Basket $ (median)
$26.58

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  • Attitudinal surveys
  • Recent demographic data

Doritos Dinamita Consumer Demographics

demographic
index
Female
98
Male
122
<24
196
25-34
114
35-44
110
45-54
76
55-64
53
65+
34
African American
174
Asian
127
Caucasian
65
Hispanic
328
demographic
index
Has Kids
112
No Kids
73
- $20k
197
$20k-40k
140
$40k-60k
112
$60k-80k
86
$80k-100k
56
$100k-125k
70
$125k +
61
No College
153
College
99
Adv. Degree
44

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Doritos Dinamita Basket Affinity & Size

brand
basket affinity
Cheetos 9.9x
Fritos 7.3x
Arizona (Beverage) 6.5x
Bolthouse Farms 5.7x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
251

Where is Doritos Dinamita Purchased?

channels
index
Club
0
Dollar
282
Drug
102
Food
81
Gas & Convenience
798
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.0x
Arizona (Beverage) 1.8x
Red Bull 1.8x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
146
Credit
63
Debit
97
Food Stamps
229

When is Doritos Dinamita Purchased?

day of week
Sun
16.5%
Mon
13.4%
Tue
14.1%
Wed
12.0%
Thu
12.7%
Fri
14.4%
Sat
16.9%
time of day
Morning
11.0%
Noon
12.3%
Afternoon
31.5%
Evening
33.7%
Late
11.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Doritos Dinamita consumers purchase?

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Why do Doritos Dinamita consumers try new brands?

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Where do Doritos Dinamita consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Doritos Dinamita Target Market

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Who actually buys Doritos Dinamita? Do these consumers match the intended target market of Doritos Dinamita?

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What motivates the target market to purchase Doritos Dinamita?

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What other target market should Doritos Dinamita look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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