Doritos Go Sack Consumer Insights

Who buys Doritos Go Sack?

A Doritos Go Sack consumer is generally very high income, African American, and lower middle age. Doritos Go Sack consumers are more likely to purchase Doritos Go Sack during larger pantry stocking trips. Brands such as YoCrunch, Perdue, and Smart Balance also tend to be purchased in the same trip. Sample consumer insights data below.

Doritos Go Sack Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.4%
Total Basket $ (median)
$89.80

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Doritos Go Sack Consumer Demographics

demographic
index
Female
100
Male
97
<24
40
25-34
58
35-44
134
45-54
130
55-64
45
65+
23
African American
147
Asian
44
Caucasian
99
Hispanic
131
demographic
index
Has Kids
130
No Kids
32
- $20k
117
$20k-40k
61
$40k-60k
75
$60k-80k
83
$80k-100k
124
$100k-125k
137
$125k +
147
No College
105
College
97
Adv. Degree
107

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Doritos Go Sack Basket Affinity & Size

brand
basket affinity
YoCrunch 7.5x
Perdue 5.9x
Smart Balance 5.5x
Coca-Cola Zero 5.5x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
549

Where is Doritos Go Sack Purchased?

channels
index
Dollar
27
Drug
5
Food
82
Gas & Convenience
4
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 2.3x
Armour 1.8x
Utz 1.8x
Dannon Danimals 1.8x

How Did They Pay?

method
index
Cash
101
Credit
83
Debit
115
Food Stamps
128

When is Doritos Go Sack Purchased?

day of week
Sun
21.9%
Mon
15.0%
Tue
11.8%
Wed
10.8%
Thu
10.2%
Fri
15.9%
Sat
14.5%
time of day
Morning
17.7%
Noon
19.5%
Afternoon
34.2%
Evening
23.0%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Doritos Go Sack consumers purchase?

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Why do Doritos Go Sack consumers try new brands?

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Where do Doritos Go Sack consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Doritos Go Sack Target Market

Arrow and target

Who actually buys Doritos Go Sack? Do these consumers match the intended target market of Doritos Go Sack?

Thought bubble

What motivates the target market to purchase Doritos Go Sack?

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What other target market should Doritos Go Sack look at?

venn diagram

Which other brands have a similar target market?

About Our Doritos Go Sack Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.