Doritos Go Sack Consumer Insights

Who buys Doritos Go Sack?

A Doritos Go Sack consumer is generally very high income, African American, and lower middle age. Doritos Go Sack consumers are more likely to purchase Doritos Go Sack during larger pantry stocking trips. Brands such as YoCrunch, Perdue, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Doritos Go Sack Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.4%
Total Basket $ (median)
$89.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Doritos Go Sack Consumer Demographics

demographic
index
Female
100
Male
97
<24
40
25-34
58
35-44
134
45-54
130
55-64
45
65+
23
African American
147
Asian
44
Caucasian
99
Hispanic
131
demographic
index
Has Kids
130
No Kids
32
- $20k
117
$20k-40k
61
$40k-60k
75
$60k-80k
83
$80k-100k
124
$100k-125k
137
$125k +
147
No College
105
College
97
Adv. Degree
107

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Doritos Go Sack Basket Affinity & Size

brand
basket affinity
YoCrunch 7.5x
Perdue 5.9x
Smart Balance 5.5x
Coca-Cola Zero 5.5x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
549

Where is Doritos Go Sack Purchased?

channels
index
Dollar
27
Drug
5
Food
82
Gas & Convenience
4
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 2.3x
Armour 1.8x
Utz 1.8x
Dannon Danimals 1.8x

How Did They Pay?

method
index
Cash
101
Credit
83
Debit
115
Food Stamps
128

When is Doritos Go Sack Purchased?

day of week
Sun
21.9%
Mon
15.0%
Tue
11.8%
Wed
10.8%
Thu
10.2%
Fri
15.9%
Sat
14.5%
time of day
Morning
17.7%
Noon
19.5%
Afternoon
34.2%
Evening
23.0%
Late
5.6%

About Our Doritos Go Sack Consumer Insights

How do we know who buys Doritos Go Sack? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Doritos Go Sack consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.