Doritos Jacked Consumer Insights

Who buys Doritos Jacked?

A Doritos Jacked consumer is generally lower income, African American, and adolescent age. Doritos Jacked consumers are more likely to purchase Doritos Jacked during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Kelloggs Pop Tarts, and Lays Wavy also tend to be purchased in the same trip. See sample consumer insights data below.

Doritos Jacked Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.95
% of Basket $ (median)
6.2%
Total Basket $ (median)
$47.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Doritos Jacked Consumer Demographics

demographic
index
Female
99
Male
110
<24
151
25-34
118
35-44
95
45-54
102
55-64
62
65+
34
African American
124
Asian
83
Caucasian
105
Hispanic
60
demographic
index
Has Kids
104
No Kids
92
- $20k
121
$20k-40k
125
$40k-60k
107
$60k-80k
112
$80k-100k
81
$100k-125k
85
$125k +
58
No College
123
College
99
Adv. Degree
77

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Doritos Jacked Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 4.8x
Kelloggs Pop Tarts 4.6x
Lays Wavy 4.6x
Fritos 4.3x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
341

Where is Doritos Jacked Purchased?

channels
index
Club
0
Dollar
202
Drug
50
Food
134
Gas & Convenience
229
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.6x
Totino's Pizza Rolls 1.6x
Hawaiian Punch 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
110
Credit
89
Debit
97
Food Stamps
185

When is Doritos Jacked Purchased?

day of week
Sun
18.2%
Mon
11.6%
Tue
11.3%
Wed
11.3%
Thu
12.3%
Fri
16.7%
Sat
18.5%
time of day
Morning
11.0%
Noon
13.5%
Afternoon
32.8%
Evening
33.1%
Late
9.5%

Get More Doritos Jacked Data

Contact us for the latest Doritos Jacked consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Doritos Jacked consumers switch to?

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Why do consumers stop buying Doritos Jacked products?

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Which retailers do Doritos Jacked shoppers prefer to shop at?

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What motivates consumers to try Doritos Jacked products?

Research the Doritos Jacked Target Market

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Who actually buys Doritos Jacked? Do these consumers match the intended target market of Doritos Jacked?

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What motivates the target market to purchase Doritos Jacked?

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What other target market should Doritos Jacked look at?

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Which other brands have a similar target market?

About Our Doritos Jacked Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.