Dos Equis Consumer Insights

Who buys Dos Equis?

A Dos Equis consumer is generally median income, Hispanic, and young adult age. Dos Equis consumers are more likely to purchase Dos Equis during larger pantry stocking trips. Brands such as Bud Light, Tostitos, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Dos Equis Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.47
% of Basket $ (median)
24.6%
Total Basket $ (median)
$50.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dos Equis Consumer Demographics

demographic
index
Female
96
Male
138
<24
129
25-34
140
35-44
90
45-54
75
55-64
77
65+
74
African American
77
Asian
98
Caucasian
75
Hispanic
324
demographic
index
Has Kids
97
No Kids
107
- $20k
95
$20k-40k
100
$40k-60k
109
$60k-80k
110
$80k-100k
80
$100k-125k
108
$125k +
88
No College
97
College
103
Adv. Degree
89

Understand Dos Equis Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dos Equis Basket Affinity & Size

brand
basket affinity
Bud Light 11.7x
Tostitos 5.9x
Ro-Tel 5.7x
Lays Wavy 5.3x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
227

Where is Dos Equis Purchased?

channels
index
Club
72
Dollar
9
Drug
85
Food
159
Gas & Convenience
118
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Marlboro Gold Pack 1.7x
Fresh Selections 1.7x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
114
Credit
90
Debit
113
Food Stamps
27

When is Dos Equis Purchased?

day of week
Sun
14.7%
Mon
7.5%
Tue
7.9%
Wed
9.5%
Thu
10.8%
Fri
21.7%
Sat
27.9%
time of day
Morning
9.2%
Noon
12.0%
Afternoon
35.1%
Evening
35.3%
Late
8.4%

Get More Dos Equis Data

Contact us for the latest Dos Equis consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Dos Equis consumers switch to?

Stop sign

Why do consumers stop buying Dos Equis products?

Store front

Which retailers do Dos Equis shoppers prefer to shop at?

Sale sign

What motivates consumers to try Dos Equis products?

Research the Dos Equis Target Market

Arrow and target

Who actually buys Dos Equis? Do these consumers match the intended target market of Dos Equis?

Thought bubble

What motivates the target market to buy Dos Equis?

Magnifying glass

What other target market should Dos Equis look at?

Venn diagram

Which other brands have a similar target market?

About Our Dos Equis Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.