Double Q Consumer Insights

Who buys Double Q?

A Double Q consumer is generally very low income, African American, and senior age. Double Q consumers are more likely to purchase Double Q during larger pantry stocking trips. Brands such as Sunny Meadow, Borden, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Double Q Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.25
% of Basket $ (median)
4.8%
Total Basket $ (median)
$68.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Double Q Consumer Demographics

demographic
index
Female
102
Male
82
<24
145
25-34
76
35-44
82
45-54
114
55-64
150
65+
303
African American
543
Asian
24
Caucasian
91
Hispanic
17
demographic
index
Has Kids
90
No Kids
123
- $20k
166
$20k-40k
114
$40k-60k
109
$60k-80k
107
$80k-100k
93
$100k-125k
82
$125k +
39
No College
127
College
96
Adv. Degree
89

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Double Q Basket Affinity & Size

brand
basket affinity
Sunny Meadow 10.8x
Borden 9.3x
Chef Boyardee 9.3x
Blue Bonnet 8.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
512

Where is Double Q Purchased?

channels
index
Club
108
Dollar
463
Drug
3
Food
5
Mass
172
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.6x
Blue Bonnet 2.3x
Sunbeam 2.2x
Maxwell House 2.0x

How Did They Pay?

method
index
Cash
103
Credit
73
Debit
106
Food Stamps
273

When is Double Q Purchased?

day of week
Sun
13.2%
Mon
12.3%
Tue
13.3%
Wed
14.3%
Thu
15.3%
Fri
14.7%
Sat
17.0%
time of day
Morning
14.1%
Noon
16.9%
Afternoon
36.3%
Evening
25.9%
Late
6.8%

Get More Double Q Data

Contact us for the latest Double Q consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Double Q consumers switch to?

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Why do consumers stop buying Double Q products?

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Which retailers do Double Q shoppers prefer to shop at?

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What motivates consumers to try Double Q products?

Research the Double Q Target Market

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Who actually buys Double Q? Do these consumers match the intended target market of Double Q?

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What motivates the target market to purchase Double Q?

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What other target market should Double Q look at?

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Which other brands have a similar target market?

About Our Double Q Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.