Double Q Consumer Insights

Who buys Double Q? A Double Q consumer is generally very low income, African American, and senior age. Double Q consumers are more likely to purchase Double Q during larger pantry stocking trips. Brands such as Sunny Meadow, Borden, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Double Q Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.25
% of Basket $ (median)
4.8%
Total Basket $ (median)
$68.19

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Double Q Consumer Demographics

demographic
index
Female
102
Male
82
<24
145
25-34
76
35-44
82
45-54
114
55-64
150
65+
303
African American
543
Asian
24
Caucasian
91
Hispanic
17
demographic
index
Has Kids
90
No Kids
123
- $20k
166
$20k-40k
114
$40k-60k
109
$60k-80k
107
$80k-100k
93
$100k-125k
82
$125k +
39
No College
127
College
96
Adv. Degree
89

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Double Q Basket Affinity & Size

brand
basket affinity
Sunny Meadow 10.8x
Borden 9.3x
Chef Boyardee 9.3x
Blue Bonnet 8.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
512

Where is Double Q Purchased?

channels
index
Club
108
Dollar
463
Drug
3
Food
5
Mass
172
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.6x
Blue Bonnet 2.3x
Sunbeam 2.2x
Maxwell House 2.0x

How Did They Pay?

method
index
Cash
103
Credit
73
Debit
106
Food Stamps
273

When is Double Q Purchased?

day of week
Sun
13.2%
Mon
12.3%
Tue
13.3%
Wed
14.3%
Thu
15.3%
Fri
14.7%
Sat
17.0%
time of day
Morning
14.1%
Noon
16.9%
Afternoon
36.3%
Evening
25.9%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Double Q consumers purchase?

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Why do Double Q consumers try new brands?

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Where do Double Q consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Double Q Target Market

Arrow and target

Who actually buys Double Q? Do these consumers match the intended target market of Double Q?

Thought bubble

What motivates the target market to purchase Double Q?

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What other target market should Double Q look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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