Doublemint Consumer Insights

Who buys Doublemint?

A Doublemint consumer is generally lower income, African American, and senior age. Doublemint consumers are more likely to purchase Doublemint during larger pantry stocking trips. Brands such as Wrigley's Extra, Trident, and Coca-Cola Zero also tend to be purchased in the same trip. See sample consumer insights data below.

Doublemint Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.0%
Total Basket $ (median)
$19.95

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Doublemint Consumer Demographics

demographic
index
Female
101
Male
93
<24
129
25-34
81
35-44
102
45-54
114
55-64
92
65+
146
African American
329
Asian
100
Caucasian
84
Hispanic
123
demographic
index
Has Kids
104
No Kids
91
- $20k
113
$20k-40k
129
$40k-60k
107
$60k-80k
86
$80k-100k
92
$100k-125k
97
$125k +
73
No College
118
College
100
Adv. Degree
79

Understand Doublemint Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Doublemint Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 10.6x
Trident 5.1x
Coca-Cola Zero 4.6x
Snickers 4.4x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
222

Where is Doublemint Purchased?

channels
index
Club
81
Dollar
630
Drug
159
Food
68
Gas & Convenience
177
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.5x
Hawaiian Punch 1.4x
Wrigley's Extra 1.4x
Bar-S 1.4x

How Did They Pay?

method
index
Cash
140
Credit
79
Debit
96
Food Stamps
149

When is Doublemint Purchased?

day of week
Sun
15.0%
Mon
13.3%
Tue
13.2%
Wed
12.8%
Thu
12.3%
Fri
15.1%
Sat
18.2%
time of day
Morning
17.8%
Noon
16.4%
Afternoon
33.1%
Evening
26.4%
Late
6.2%

About Our Doublemint Consumer Insights

How do we know who buys Doublemint? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Doublemint consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.