Doublemint Consumer Insights

Who buys Doublemint? Doublemint consumers are generally lower income, African American, and senior age. Doublemint consumers are more likely to purchase Doublemint during larger pantry stocking trips. Brands such as Wrigley's Extra, Trident, and Coca-Cola Zero also tend to be purchased in the same trip. Sample consumer insights data below.

Doublemint Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.0%
Total Basket $ (median)
$19.95

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Doublemint Consumer Demographics

demographic
index
Female
101
Male
93
<24
129
25-34
81
35-44
102
45-54
114
55-64
92
65+
146
African American
329
Asian
100
Caucasian
84
Hispanic
123
demographic
index
Has Kids
104
No Kids
91
- $20k
113
$20k-40k
129
$40k-60k
107
$60k-80k
86
$80k-100k
92
$100k-125k
97
$125k +
73
No College
118
College
100
Adv. Degree
79

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Doublemint Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 10.6x
Trident 5.1x
Coca-Cola Zero 4.6x
Snickers 4.4x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
222

Where is Doublemint Purchased?

channels
index
Club
81
Dollar
630
Drug
159
Food
68
Gas & Convenience
177
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.5x
Hawaiian Punch 1.4x
Wrigley's Extra 1.4x
Bar-S 1.4x

How Did They Pay?

method
index
Cash
140
Credit
79
Debit
96
Food Stamps
149

When is Doublemint Purchased?

day of week
Sun
15.0%
Mon
13.3%
Tue
13.2%
Wed
12.8%
Thu
12.3%
Fri
15.1%
Sat
18.2%
time of day
Morning
17.8%
Noon
16.4%
Afternoon
33.1%
Evening
26.4%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Doublemint consumers purchase?

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Why do Doublemint consumers try new brands?

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Where do Doublemint consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Doublemint Target Market

Arrow and target

Who actually buys Doublemint? Do these consumers match the intended target market of Doublemint?

Thought bubble

What motivates the target market to purchase Doublemint?

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What other target market should Doublemint look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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