Dove Consumer Insights

Who buys Dove?

A Dove consumer is generally very low income, African American, and adolescent age. Dove consumers are more likely to purchase Dove during larger pantry stocking trips. Brands such as TRESemme, Listerine, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.49
% of Basket $ (median)
9.7%
Total Basket $ (median)
$56.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Consumer Demographics

demographic
index
Female
100
Male
103
<24
135
25-34
118
35-44
98
45-54
89
55-64
77
65+
64
African American
171
Asian
164
Caucasian
82
Hispanic
158
demographic
index
Has Kids
99
No Kids
103
- $20k
120
$20k-40k
108
$40k-60k
99
$60k-80k
97
$80k-100k
94
$100k-125k
92
$125k +
96
No College
103
College
100
Adv. Degree
97

Understand Dove Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dove Basket Affinity & Size

brand
basket affinity
TRESemme 8.8x
Listerine 6.7x
Crest 6.2x
Olay 6.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
326

Where is Dove Purchased?

channels
index
Beauty
27
Club
148
Dollar
91
Drug
215
Food
63
Gas & Convenience
1
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.2x
Goya 1.2x
Red Bull 1.2x
TRESemme 1.2x

How Did They Pay?

method
index
Cash
108
Credit
93
Debit
105
Food Stamps
46

When is Dove Purchased?

day of week
Sun
17.7%
Mon
12.6%
Tue
12.2%
Wed
11.8%
Thu
12.1%
Fri
15.0%
Sat
18.6%
time of day
Morning
13.8%
Noon
17.1%
Afternoon
34.1%
Evening
28.2%
Late
6.7%

About Our Dove Consumer Insights

How do we know who buys Dove? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dove consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.