Dove Consumer Insights

Who buys Dove? Dove consumers are generally very low income, African American, and adolescent age. Dove consumers are more likely to purchase Dove during larger pantry stocking trips. Brands such as TRESemme, Listerine, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
9.7%
Total Basket $ (median)
$56.80

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Consumer Demographics

demographic
index
Female
100
Male
103
<24
135
25-34
118
35-44
98
45-54
89
55-64
77
65+
64
African American
171
Asian
164
Caucasian
82
Hispanic
158
demographic
index
Has Kids
99
No Kids
103
- $20k
120
$20k-40k
108
$40k-60k
99
$60k-80k
97
$80k-100k
94
$100k-125k
92
$125k +
96
No College
103
College
100
Adv. Degree
97

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Dove Basket Affinity & Size

brand
basket affinity
TRESemme 8.8x
Listerine 6.7x
Crest 6.2x
Olay 6.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
326

Where is Dove Purchased?

channels
index
Beauty
27
Club
148
Dollar
91
Drug
215
Food
63
Gas & Convenience
1
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.2x
Goya 1.2x
Red Bull 1.2x
TRESemme 1.2x

How Did They Pay?

method
index
Cash
108
Credit
93
Debit
105
Food Stamps
46

When is Dove Purchased?

day of week
Sun
17.7%
Mon
12.6%
Tue
12.2%
Wed
11.8%
Thu
12.1%
Fri
15.0%
Sat
18.6%
time of day
Morning
13.8%
Noon
17.1%
Afternoon
34.1%
Evening
28.2%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dove consumers purchase?

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Why do Dove consumers try new brands?

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Where do Dove consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Target Market

Arrow and target

Who actually buys Dove? Do these consumers match the intended target market of Dove?

Thought bubble

What motivates the target market to purchase Dove?

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What other target market should Dove look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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