Dove Advanced Care Consumer Insights

Who buys Dove Advanced Care?

A Dove Advanced Care consumer is generally very low income, Hispanic, and adolescent age. Dove Advanced Care consumers are more likely to purchase Dove Advanced Care during larger pantry stocking trips. Brands such as TRESemme, Oral-B, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Advanced Care Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.89
% of Basket $ (median)
10.3%
Total Basket $ (median)
$47.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Advanced Care Consumer Demographics

demographic
index
Female
104
Male
62
<24
210
25-34
151
35-44
91
45-54
66
55-64
44
65+
20
African American
134
Asian
140
Caucasian
80
Hispanic
205
demographic
index
Has Kids
97
No Kids
106
- $20k
170
$20k-40k
140
$40k-60k
110
$60k-80k
85
$80k-100k
80
$100k-125k
73
$125k +
54
No College
112
College
103
Adv. Degree
72

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Dove Advanced Care Basket Affinity & Size

brand
basket affinity
TRESemme 8.2x
Oral-B 7.9x
Neutrogena 7.6x
Listerine 7.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
311

Where is Dove Advanced Care Purchased?

channels
index
Beauty
22
Drug
129
Food
23
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.4x
Huggies 1.4x
Jennie-O 1.4x
Neutrogena 1.4x

How Did They Pay?

method
index
Cash
103
Credit
70
Debit
117
Food Stamps
49

When is Dove Advanced Care Purchased?

day of week
Sun
18.5%
Mon
10.4%
Tue
11.6%
Wed
11.5%
Thu
13.2%
Fri
15.6%
Sat
19.3%
time of day
Morning
13.1%
Noon
15.2%
Afternoon
32.1%
Evening
31.2%
Late
8.5%

Get More Dove Advanced Care Data

Contact us for the latest Dove Advanced Care consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dove Advanced Care consumers switch to?

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Why do consumers stop buying Dove Advanced Care products?

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Which retailers do Dove Advanced Care shoppers prefer to shop at?

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What motivates consumers to try Dove Advanced Care products?

Research the Dove Advanced Care Target Market

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Who actually buys Dove Advanced Care? Do these consumers match the intended target market of Dove Advanced Care?

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What motivates the target market to purchase Dove Advanced Care?

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What other target market should Dove Advanced Care look at?

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Which other brands have a similar target market?

About Our Dove Advanced Care Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.