Dove Advanced Care Consumer Insights

Who buys Dove Advanced Care? Dove Advanced Care consumers are generally very low income, Hispanic, and adolescent age. Dove Advanced Care consumers are more likely to purchase Dove Advanced Care during larger pantry stocking trips. Brands such as TRESemme, Oral-B, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Advanced Care Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.89
% of Basket $ (median)
10.3%
Total Basket $ (median)
$47.49

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Advanced Care Consumer Demographics

demographic
index
Female
104
Male
62
<24
210
25-34
151
35-44
91
45-54
66
55-64
44
65+
20
African American
134
Asian
140
Caucasian
80
Hispanic
205
demographic
index
Has Kids
97
No Kids
106
- $20k
170
$20k-40k
140
$40k-60k
110
$60k-80k
85
$80k-100k
80
$100k-125k
73
$125k +
54
No College
112
College
103
Adv. Degree
72

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Dove Advanced Care Basket Affinity & Size

brand
basket affinity
TRESemme 8.2x
Oral-B 7.9x
Neutrogena 7.6x
Listerine 7.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
311

Where is Dove Advanced Care Purchased?

channels
index
Beauty
22
Drug
129
Food
23
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.4x
Huggies 1.4x
Jennie-O 1.4x
Neutrogena 1.4x

How Did They Pay?

method
index
Cash
103
Credit
70
Debit
117
Food Stamps
49

When is Dove Advanced Care Purchased?

day of week
Sun
18.5%
Mon
10.4%
Tue
11.6%
Wed
11.5%
Thu
13.2%
Fri
15.6%
Sat
19.3%
time of day
Morning
13.1%
Noon
15.2%
Afternoon
32.1%
Evening
31.2%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dove Advanced Care consumers purchase?

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Why do Dove Advanced Care consumers try new brands?

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Where do Dove Advanced Care consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Advanced Care Target Market

Arrow and target

Who actually buys Dove Advanced Care? Do these consumers match the intended target market of Dove Advanced Care?

Thought bubble

What motivates the target market to purchase Dove Advanced Care?

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What other target market should Dove Advanced Care look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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