Dove Advanced Hair Series Consumer Insights

Who buys Dove Advanced Hair Series? A Dove Advanced Hair Series consumer is generally very low income, Asian, and young adult age. Dove Advanced Hair Series consumers are more likely to purchase Dove Advanced Hair Series during larger pantry stocking trips. Brands such as TRESemme, Listerine, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Advanced Hair Series Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.00
% of Basket $ (median)
26.2%
Total Basket $ (median)
$22.92

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Advanced Hair Series Consumer Demographics

demographic
index
Female
103
Male
69
<24
114
25-34
140
35-44
97
45-54
70
55-64
75
65+
33
African American
71
Asian
231
Caucasian
81
Hispanic
161
demographic
index
Has Kids
98
No Kids
105
- $20k
147
$20k-40k
134
$40k-60k
102
$60k-80k
98
$80k-100k
85
$100k-125k
71
$125k +
67
No College
119
College
103
Adv. Degree
63

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Dove Advanced Hair Series Basket Affinity & Size

brand
basket affinity
TRESemme 37.4x
Listerine 12.5x
Secret 10.8x
Suave 9.9x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
231

Where is Dove Advanced Hair Series Purchased?

channels
index
Beauty
8
Drug
615
Food
31
Gas & Convenience
1
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.7x
Scott 1.7x
Olay 1.7x
Huggies 1.6x

How Did They Pay?

method
index
Cash
170
Credit
65
Debit
88
Food Stamps
37

When is Dove Advanced Hair Series Purchased?

day of week
Sun
17.5%
Mon
12.1%
Tue
12.6%
Wed
12.3%
Thu
13.2%
Fri
16.5%
Sat
15.9%
time of day
Morning
13.9%
Noon
16.0%
Afternoon
32.9%
Evening
29.2%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dove Advanced Hair Series consumers purchase?

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Why do Dove Advanced Hair Series consumers try new brands?

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Where do Dove Advanced Hair Series consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Advanced Hair Series Target Market

Arrow and target

Who actually buys Dove Advanced Hair Series? Do these consumers match the intended target market of Dove Advanced Hair Series?

Thought bubble

What motivates the target market to purchase Dove Advanced Hair Series?

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What other target market should Dove Advanced Hair Series look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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