Dove Advanced Hair Series Consumer Insights

Who buys Dove Advanced Hair Series?

A Dove Advanced Hair Series consumer is generally very low income, Asian, and young adult age. Dove Advanced Hair Series consumers are more likely to purchase Dove Advanced Hair Series during larger pantry stocking trips. Brands such as TRESemme, Listerine, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Advanced Hair Series Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.00
% of Basket $ (median)
26.2%
Total Basket $ (median)
$22.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Advanced Hair Series Consumer Demographics

demographic
index
Female
103
Male
69
<24
114
25-34
140
35-44
97
45-54
70
55-64
75
65+
33
African American
71
Asian
231
Caucasian
81
Hispanic
161
demographic
index
Has Kids
98
No Kids
105
- $20k
147
$20k-40k
134
$40k-60k
102
$60k-80k
98
$80k-100k
85
$100k-125k
71
$125k +
67
No College
119
College
103
Adv. Degree
63

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Dove Advanced Hair Series Basket Affinity & Size

brand
basket affinity
TRESemme 37.4x
Listerine 12.5x
Secret 10.8x
Suave 9.9x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
231

Where is Dove Advanced Hair Series Purchased?

channels
index
Beauty
8
Drug
615
Food
31
Gas & Convenience
1
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.7x
Scott 1.7x
Olay 1.7x
Huggies 1.6x

How Did They Pay?

method
index
Cash
170
Credit
65
Debit
88
Food Stamps
37

When is Dove Advanced Hair Series Purchased?

day of week
Sun
17.5%
Mon
12.1%
Tue
12.6%
Wed
12.3%
Thu
13.2%
Fri
16.5%
Sat
15.9%
time of day
Morning
13.9%
Noon
16.0%
Afternoon
32.9%
Evening
29.2%
Late
8.0%

Get More Dove Advanced Hair Series Data

Contact us for the latest Dove Advanced Hair Series consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dove Advanced Hair Series consumers switch to?

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Why do consumers stop buying Dove Advanced Hair Series products?

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Which retailers do Dove Advanced Hair Series shoppers prefer to shop at?

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What motivates consumers to try Dove Advanced Hair Series products?

Research the Dove Advanced Hair Series Target Market

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Who actually buys Dove Advanced Hair Series? Do these consumers match the intended target market of Dove Advanced Hair Series?

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What motivates the target market to buy Dove Advanced Hair Series?

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What other target market should Dove Advanced Hair Series look at?

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Which other brands have a similar target market?

About Our Dove Advanced Hair Series Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.