Dove Chocolate Consumer Insights

Who buys Dove Chocolate?

A Dove Chocolate consumer is generally higher income, Caucasian, and senior age. Dove Chocolate consumers are more likely to purchase Dove Chocolate during larger pantry stocking trips. Brands such as Lindt, Cadbury, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Chocolate Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
9.0%
Total Basket $ (median)
$38.75

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Chocolate Consumer Demographics

demographic
index
Female
100
Male
102
<24
107
25-34
79
35-44
89
45-54
119
55-64
150
65+
175
African American
63
Asian
87
Caucasian
107
Hispanic
70
demographic
index
Has Kids
89
No Kids
125
- $20k
94
$20k-40k
96
$40k-60k
91
$60k-80k
103
$80k-100k
105
$100k-125k
111
$125k +
104
No College
91
College
100
Adv. Degree
112

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Dove Chocolate Basket Affinity & Size

brand
basket affinity
Lindt 8.3x
Cadbury 7.7x
Hershey's Kisses 7.1x
Twix 6.6x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
272

Where is Dove Chocolate Purchased?

channels
index
Beauty
4
Club
38
Dollar
52
Drug
312
Food
87
Gas & Convenience
32
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Lindt 1.4x
Nabisco Triscuit 1.3x
Hershey's Kisses 1.3x

How Did They Pay?

method
index
Cash
107
Credit
111
Debit
90
Food Stamps
71

When is Dove Chocolate Purchased?

day of week
Sun
14.6%
Mon
12.9%
Tue
13.4%
Wed
13.8%
Thu
13.7%
Fri
15.5%
Sat
16.2%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
34.6%
Evening
27.3%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dove Chocolate consumers purchase?

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Why do Dove Chocolate consumers try new brands?

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Where do Dove Chocolate consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Chocolate Target Market

Arrow and target

Who actually buys Dove Chocolate? Do these consumers match the intended target market of Dove Chocolate?

Thought bubble

What motivates the target market to purchase Dove Chocolate?

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What other target market should Dove Chocolate look at?

venn diagram

Which other brands have a similar target market?

About Our Dove Chocolate Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.