Dove Chocolate Consumer Insights

Who buys Dove Chocolate?

A Dove Chocolate consumer is generally higher income, Caucasian, and senior age. Dove Chocolate consumers are more likely to purchase Dove Chocolate during larger pantry stocking trips. Brands such as Lindt, Cadbury, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Chocolate Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
9.0%
Total Basket $ (median)
$38.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Chocolate Consumer Demographics

demographic
index
Female
100
Male
102
<24
107
25-34
79
35-44
89
45-54
119
55-64
150
65+
175
African American
63
Asian
87
Caucasian
107
Hispanic
70
demographic
index
Has Kids
89
No Kids
125
- $20k
94
$20k-40k
96
$40k-60k
91
$60k-80k
103
$80k-100k
105
$100k-125k
111
$125k +
104
No College
91
College
100
Adv. Degree
112

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Dove Chocolate Basket Affinity & Size

brand
basket affinity
Lindt 8.3x
Cadbury 7.7x
Hershey's Kisses 7.1x
Twix 6.6x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
272

Where is Dove Chocolate Purchased?

channels
index
Beauty
4
Club
38
Dollar
52
Drug
312
Food
87
Gas & Convenience
32
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Lindt 1.4x
Nabisco Triscuit 1.3x
Hershey's Kisses 1.3x

How Did They Pay?

method
index
Cash
107
Credit
111
Debit
90
Food Stamps
71

When is Dove Chocolate Purchased?

day of week
Sun
14.6%
Mon
12.9%
Tue
13.4%
Wed
13.8%
Thu
13.7%
Fri
15.5%
Sat
16.2%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
34.6%
Evening
27.3%
Late
6.4%

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Find Answers to Questions

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Which brands do Dove Chocolate consumers switch to?

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Why do consumers stop buying Dove Chocolate products?

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Which retailers do Dove Chocolate shoppers prefer to shop at?

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What motivates consumers to try Dove Chocolate products?

Research the Dove Chocolate Target Market

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Who actually buys Dove Chocolate? Do these consumers match the intended target market of Dove Chocolate?

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What motivates the target market to buy Dove Chocolate?

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What other target market should Dove Chocolate look at?

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Which other brands have a similar target market?

About Our Dove Chocolate Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.