Dove Clinical Protection Consumer Insights

Who buys Dove Clinical Protection? A Dove Clinical Protection consumer is generally very high income, Caucasian, and adolescent age. Dove Clinical Protection consumers are more likely to purchase Dove Clinical Protection during larger pantry stocking trips. Brands such as Listerine, Neutrogena, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Clinical Protection Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.88
% of Basket $ (median)
11.8%
Total Basket $ (median)
$66.92

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Clinical Protection Consumer Demographics

demographic
index
Female
103
Male
69
<24
144
25-34
109
35-44
104
45-54
91
55-64
75
65+
45
African American
93
Asian
83
Caucasian
102
Hispanic
95
demographic
index
Has Kids
97
No Kids
107
- $20k
86
$20k-40k
92
$40k-60k
86
$60k-80k
105
$80k-100k
82
$100k-125k
118
$125k +
137
No College
78
College
98
Adv. Degree
136

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Dove Clinical Protection Basket Affinity & Size

brand
basket affinity
Listerine 11.8x
Neutrogena 11.1x
TRESemme 10.0x
Oral-B 10.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
326

Where is Dove Clinical Protection Purchased?

channels
index
Dollar
28
Drug
218
Food
35
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.5x
Oroweat 1.5x
Secret 1.5x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
84
Credit
101
Debit
115
Food Stamps
32

When is Dove Clinical Protection Purchased?

day of week
Sun
19.1%
Mon
12.9%
Tue
13.1%
Wed
12.9%
Thu
11.4%
Fri
15.0%
Sat
15.6%
time of day
Morning
14.7%
Noon
18.2%
Afternoon
36.1%
Evening
24.8%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dove Clinical Protection consumers purchase?

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Why do Dove Clinical Protection consumers try new brands?

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Where do Dove Clinical Protection consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Clinical Protection Target Market

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Who actually buys Dove Clinical Protection? Do these consumers match the intended target market of Dove Clinical Protection?

Thought bubble

What motivates the target market to purchase Dove Clinical Protection?

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What other target market should Dove Clinical Protection look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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