Dove Cool Moisture Consumer Insights

Who buys Dove Cool Moisture? Dove Cool Moisture consumers are generally very low income, Asian, and adolescent age. Dove Cool Moisture consumers are more likely to purchase Dove Cool Moisture during larger pantry stocking trips. Brands such as Listerine, Secret, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Cool Moisture Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.88
% of Basket $ (median)
10.1%
Total Basket $ (median)
$67.94

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Cool Moisture Consumer Demographics

demographic
index
Female
99
Male
108
<24
132
25-34
110
35-44
98
45-54
97
55-64
80
65+
75
African American
155
Asian
214
Caucasian
78
Hispanic
150
demographic
index
Has Kids
97
No Kids
106
- $20k
112
$20k-40k
99
$40k-60k
103
$60k-80k
97
$80k-100k
99
$100k-125k
94
$125k +
101
No College
109
College
98
Adv. Degree
101

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Dove Cool Moisture Basket Affinity & Size

brand
basket affinity
Listerine 7.7x
Secret 7.5x
Oral-B 7.2x
TRESemme 6.0x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
331

Where is Dove Cool Moisture Purchased?

channels
index
Beauty
23
Club
255
Dollar
39
Drug
179
Food
49
Gas & Convenience
1
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Olay 1.4x
Goya 1.3x
Wrigley's Extra 1.3x

How Did They Pay?

method
index
Cash
109
Credit
91
Debit
107
Food Stamps
49

When is Dove Cool Moisture Purchased?

day of week
Sun
18.9%
Mon
12.7%
Tue
10.8%
Wed
10.8%
Thu
11.7%
Fri
15.3%
Sat
19.7%
time of day
Morning
14.1%
Noon
17.4%
Afternoon
34.8%
Evening
27.3%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dove Cool Moisture consumers purchase?

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Why do Dove Cool Moisture consumers try new brands?

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Where do Dove Cool Moisture consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Cool Moisture Target Market

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Who actually buys Dove Cool Moisture? Do these consumers match the intended target market of Dove Cool Moisture?

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What motivates the target market to purchase Dove Cool Moisture?

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What other target market should Dove Cool Moisture look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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