Dove Cool Moisture Consumer Insights

Who buys Dove Cool Moisture?

A Dove Cool Moisture consumer is generally very low income, Asian, and adolescent age. Dove Cool Moisture consumers are more likely to purchase Dove Cool Moisture during larger pantry stocking trips. Brands such as Listerine, Secret, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Cool Moisture Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.88
% of Basket $ (median)
10.1%
Total Basket $ (median)
$67.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Cool Moisture Consumer Demographics

demographic
index
Female
99
Male
108
<24
132
25-34
110
35-44
98
45-54
97
55-64
80
65+
75
African American
155
Asian
214
Caucasian
78
Hispanic
150
demographic
index
Has Kids
97
No Kids
106
- $20k
112
$20k-40k
99
$40k-60k
103
$60k-80k
97
$80k-100k
99
$100k-125k
94
$125k +
101
No College
109
College
98
Adv. Degree
101

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Dove Cool Moisture Basket Affinity & Size

brand
basket affinity
Listerine 7.7x
Secret 7.5x
Oral-B 7.2x
TRESemme 6.0x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
331

Where is Dove Cool Moisture Purchased?

channels
index
Beauty
23
Club
255
Dollar
39
Drug
179
Food
49
Gas & Convenience
1
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Olay 1.4x
Goya 1.3x
Wrigley's Extra 1.3x

How Did They Pay?

method
index
Cash
109
Credit
91
Debit
107
Food Stamps
49

When is Dove Cool Moisture Purchased?

day of week
Sun
18.9%
Mon
12.7%
Tue
10.8%
Wed
10.8%
Thu
11.7%
Fri
15.3%
Sat
19.7%
time of day
Morning
14.1%
Noon
17.4%
Afternoon
34.8%
Evening
27.3%
Late
6.4%

About Our Dove Cool Moisture Consumer Insights

How do we know who buys Dove Cool Moisture? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dove Cool Moisture consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.