Dove Go Fresh Consumer Insights

Who buys Dove Go Fresh?

A Dove Go Fresh consumer is generally very low income, African American, and adolescent age. Dove Go Fresh consumers are more likely to purchase Dove Go Fresh during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Go Fresh Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.49
% of Basket $ (median)
10.9%
Total Basket $ (median)
$50.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Go Fresh Consumer Demographics

demographic
index
Female
100
Male
96
<24
170
25-34
124
35-44
94
45-54
87
55-64
72
65+
67
African American
177
Asian
158
Caucasian
82
Hispanic
148
demographic
index
Has Kids
97
No Kids
106
- $20k
143
$20k-40k
117
$40k-60k
99
$60k-80k
97
$80k-100k
95
$100k-125k
80
$125k +
81
No College
116
College
100
Adv. Degree
82

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Dove Go Fresh Basket Affinity & Size

brand
basket affinity
TRESemme 9.4x
Neutrogena 6.9x
Olay 6.9x
Oral-B 6.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
303

Where is Dove Go Fresh Purchased?

channels
index
Beauty
14
Dollar
33
Drug
409
Food
48
Gas & Convenience
1
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.6x
Scott 1.5x
CoverGirl 1.4x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
135
Credit
78
Debit
103
Food Stamps
54

When is Dove Go Fresh Purchased?

day of week
Sun
17.4%
Mon
13.1%
Tue
12.2%
Wed
11.4%
Thu
12.2%
Fri
14.2%
Sat
19.5%
time of day
Morning
13.4%
Noon
16.1%
Afternoon
33.3%
Evening
29.8%
Late
7.3%

Get More Dove Go Fresh Data

Contact us for the latest Dove Go Fresh consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dove Go Fresh consumers switch to?

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Why do consumers stop buying Dove Go Fresh products?

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Which retailers do Dove Go Fresh shoppers prefer to shop at?

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What motivates consumers to try Dove Go Fresh products?

Research the Dove Go Fresh Target Market

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Who actually buys Dove Go Fresh? Do these consumers match the intended target market of Dove Go Fresh?

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What motivates the target market to purchase Dove Go Fresh?

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What other target market should Dove Go Fresh look at?

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Which other brands have a similar target market?

About Our Dove Go Fresh Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.