Dove Go Fresh Consumer Insights

Who buys Dove Go Fresh? Dove Go Fresh consumers are generally very low income, African American, and adolescent age. Dove Go Fresh consumers are more likely to purchase Dove Go Fresh during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Go Fresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
10.9%
Total Basket $ (median)
$50.45

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Go Fresh Consumer Demographics

demographic
index
Female
100
Male
96
<24
170
25-34
124
35-44
94
45-54
87
55-64
72
65+
67
African American
177
Asian
158
Caucasian
82
Hispanic
148
demographic
index
Has Kids
97
No Kids
106
- $20k
143
$20k-40k
117
$40k-60k
99
$60k-80k
97
$80k-100k
95
$100k-125k
80
$125k +
81
No College
116
College
100
Adv. Degree
82

Understand Dove Go Fresh Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dove Go Fresh Basket Affinity & Size

brand
basket affinity
TRESemme 9.4x
Neutrogena 6.9x
Olay 6.9x
Oral-B 6.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
303

Where is Dove Go Fresh Purchased?

channels
index
Beauty
14
Dollar
33
Drug
409
Food
48
Gas & Convenience
1
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.6x
Scott 1.5x
CoverGirl 1.4x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
135
Credit
78
Debit
103
Food Stamps
54

When is Dove Go Fresh Purchased?

day of week
Sun
17.4%
Mon
13.1%
Tue
12.2%
Wed
11.4%
Thu
12.2%
Fri
14.2%
Sat
19.5%
time of day
Morning
13.4%
Noon
16.1%
Afternoon
33.3%
Evening
29.8%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Dove Go Fresh consumers purchase?

check mark

Why do Dove Go Fresh consumers try new brands?

check mark

Where do Dove Go Fresh consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Go Fresh Target Market

Arrow and target

Who actually buys Dove Go Fresh? Do these consumers match the intended target market of Dove Go Fresh?

Thought bubble

What motivates the target market to purchase Dove Go Fresh?

magnifying glass

What other target market should Dove Go Fresh look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us