Dove Intensive Repair Consumer Insights

Who buys Dove Intensive Repair?

A Dove Intensive Repair consumer is generally very low income, Asian, and adolescent age. Dove Intensive Repair consumers are more likely to purchase Dove Intensive Repair during larger pantry stocking trips. Brands such as TRESemme, Suave, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Intensive Repair Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.00
% of Basket $ (median)
8.5%
Total Basket $ (median)
$70.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Intensive Repair Consumer Demographics

demographic
index
Female
101
Male
92
<24
130
25-34
129
35-44
104
45-54
77
55-64
55
65+
35
African American
37
Asian
244
Caucasian
81
Hispanic
174
demographic
index
Has Kids
102
No Kids
95
- $20k
134
$20k-40k
116
$40k-60k
103
$60k-80k
98
$80k-100k
98
$100k-125k
79
$125k +
76
No College
108
College
99
Adv. Degree
97

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Dove Intensive Repair Basket Affinity & Size

brand
basket affinity
TRESemme 15.3x
Suave 10.3x
Olay 9.4x
Softsoap 7.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
298

Where is Dove Intensive Repair Purchased?

channels
index
Club
278
Dollar
124
Drug
177
Food
28
Mass
104
regions
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What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gold Peak 1.4x
Monster Energy 1.4x
TRESemme 1.4x

How Did They Pay?

method
index
Cash
115
Credit
86
Debit
105
Food Stamps
60

When is Dove Intensive Repair Purchased?

day of week
Sun
17.9%
Mon
12.4%
Tue
13.1%
Wed
12.2%
Thu
11.8%
Fri
15.0%
Sat
17.7%
time of day
Morning
12.4%
Noon
17.3%
Afternoon
34.9%
Evening
28.2%
Late
7.2%

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Find Answers to Questions

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Which brands do Dove Intensive Repair consumers switch to?

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Why do consumers stop buying Dove Intensive Repair products?

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Which retailers do Dove Intensive Repair shoppers prefer to shop at?

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What motivates consumers to try Dove Intensive Repair products?

Research the Dove Intensive Repair Target Market

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Who actually buys Dove Intensive Repair? Do these consumers match the intended target market of Dove Intensive Repair?

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What motivates the target market to buy Dove Intensive Repair?

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What other target market should Dove Intensive Repair look at?

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Which other brands have a similar target market?

About Our Dove Intensive Repair Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.