Dove Intensive Repair Consumer Insights

Who buys Dove Intensive Repair? Dove Intensive Repair consumers are generally very low income, Asian, and adolescent age. Dove Intensive Repair consumers are more likely to purchase Dove Intensive Repair during larger pantry stocking trips. Brands such as TRESemme, Suave, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Intensive Repair Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.00
% of Basket $ (median)
8.5%
Total Basket $ (median)
$70.50

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Intensive Repair Consumer Demographics

demographic
index
Female
101
Male
92
<24
130
25-34
129
35-44
104
45-54
77
55-64
55
65+
35
African American
37
Asian
244
Caucasian
81
Hispanic
174
demographic
index
Has Kids
102
No Kids
95
- $20k
134
$20k-40k
116
$40k-60k
103
$60k-80k
98
$80k-100k
98
$100k-125k
79
$125k +
76
No College
108
College
99
Adv. Degree
97

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Dove Intensive Repair Basket Affinity & Size

brand
basket affinity
TRESemme 15.3x
Suave 10.3x
Olay 9.4x
Softsoap 7.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
298

Where is Dove Intensive Repair Purchased?

channels
index
Club
278
Dollar
124
Drug
177
Food
28
Mass
104
regions
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What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gold Peak 1.4x
Monster Energy 1.4x
TRESemme 1.4x

How Did They Pay?

method
index
Cash
115
Credit
86
Debit
105
Food Stamps
60

When is Dove Intensive Repair Purchased?

day of week
Sun
17.9%
Mon
12.4%
Tue
13.1%
Wed
12.2%
Thu
11.8%
Fri
15.0%
Sat
17.7%
time of day
Morning
12.4%
Noon
17.3%
Afternoon
34.9%
Evening
28.2%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dove Intensive Repair consumers purchase?

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Why do Dove Intensive Repair consumers try new brands?

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Where do Dove Intensive Repair consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Intensive Repair Target Market

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Who actually buys Dove Intensive Repair? Do these consumers match the intended target market of Dove Intensive Repair?

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What motivates the target market to purchase Dove Intensive Repair?

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What other target market should Dove Intensive Repair look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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