Dove Men+Care Consumer Insights

Who buys Dove Men+Care? Dove Men+Care consumers are generally very low income, African American, and adolescent age. Dove Men+Care consumers are more likely to purchase Dove Men+Care during larger pantry stocking trips. Brands such as TRESemme, Suave, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Men+Care Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.78
% of Basket $ (median)
12.0%
Total Basket $ (median)
$48.09

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Men+Care Consumer Demographics

demographic
index
Female
98
Male
119
<24
155
25-34
136
35-44
93
45-54
81
55-64
64
65+
38
African American
178
Asian
145
Caucasian
84
Hispanic
158
demographic
index
Has Kids
98
No Kids
104
- $20k
123
$20k-40k
112
$40k-60k
103
$60k-80k
98
$80k-100k
94
$100k-125k
85
$125k +
88
No College
104
College
101
Adv. Degree
92

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Dove Men+Care Basket Affinity & Size

brand
basket affinity
TRESemme 9.8x
Suave 7.4x
Listerine 7.3x
Olay 6.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
289

Where is Dove Men+Care Purchased?

channels
index
Beauty
14
Club
51
Dollar
60
Drug
277
Food
51
Gas & Convenience
0
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.3x
Huggies 1.3x
TRESemme 1.3x
Olay 1.3x

How Did They Pay?

method
index
Cash
122
Credit
83
Debit
105
Food Stamps
43

When is Dove Men+Care Purchased?

day of week
Sun
18.1%
Mon
12.4%
Tue
12.2%
Wed
11.7%
Thu
12.0%
Fri
15.3%
Sat
18.4%
time of day
Morning
14.2%
Noon
16.4%
Afternoon
32.2%
Evening
29.1%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dove Men+Care consumers purchase?

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Why do Dove Men+Care consumers try new brands?

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Where do Dove Men+Care consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Men+Care Target Market

Arrow and target

Who actually buys Dove Men+Care? Do these consumers match the intended target market of Dove Men+Care?

Thought bubble

What motivates the target market to purchase Dove Men+Care?

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What other target market should Dove Men+Care look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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