Dove Men+Care Consumer Insights

Who buys Dove Men+Care?

A Dove Men+Care consumer is generally very low income, African American, and adolescent age. Dove Men+Care consumers are more likely to purchase Dove Men+Care during larger pantry stocking trips. Brands such as TRESemme, Suave, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Men+Care Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.78
% of Basket $ (median)
12.0%
Total Basket $ (median)
$48.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Men+Care Consumer Demographics

demographic
index
Female
98
Male
119
<24
155
25-34
136
35-44
93
45-54
81
55-64
64
65+
38
African American
178
Asian
145
Caucasian
84
Hispanic
158
demographic
index
Has Kids
98
No Kids
104
- $20k
123
$20k-40k
112
$40k-60k
103
$60k-80k
98
$80k-100k
94
$100k-125k
85
$125k +
88
No College
104
College
101
Adv. Degree
92

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Dove Men+Care Basket Affinity & Size

brand
basket affinity
TRESemme 9.8x
Suave 7.4x
Listerine 7.3x
Olay 6.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
289

Where is Dove Men+Care Purchased?

channels
index
Beauty
14
Club
51
Dollar
60
Drug
277
Food
51
Gas & Convenience
0
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.3x
Huggies 1.3x
TRESemme 1.3x
Olay 1.3x

How Did They Pay?

method
index
Cash
122
Credit
83
Debit
105
Food Stamps
43

When is Dove Men+Care Purchased?

day of week
Sun
18.1%
Mon
12.4%
Tue
12.2%
Wed
11.7%
Thu
12.0%
Fri
15.3%
Sat
18.4%
time of day
Morning
14.2%
Noon
16.4%
Afternoon
32.2%
Evening
29.1%
Late
8.1%

Get More Dove Men+Care Data

Contact us for the latest Dove Men+Care consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dove Men+Care consumers switch to?

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Why do consumers stop buying Dove Men+Care products?

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Which retailers do Dove Men+Care shoppers prefer to shop at?

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What motivates consumers to try Dove Men+Care products?

Research the Dove Men+Care Target Market

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Who actually buys Dove Men+Care? Do these consumers match the intended target market of Dove Men+Care?

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What motivates the target market to buy Dove Men+Care?

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What other target market should Dove Men+Care look at?

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Which other brands have a similar target market?

About Our Dove Men+Care Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.