Dove Moisturizing Consumer Insights

Who buys Dove Moisturizing? A Dove Moisturizing consumer is generally very low income, Asian, and adolescent age. Dove Moisturizing consumers are more likely to purchase Dove Moisturizing during larger pantry stocking trips. Brands such as Olay, TRESemme, and Always also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Moisturizing Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.49
% of Basket $ (median)
7.6%
Total Basket $ (median)
$85.16

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Moisturizing Consumer Demographics

demographic
index
Female
99
Male
110
<24
163
25-34
112
35-44
104
45-54
86
55-64
67
65+
54
African American
41
Asian
264
Caucasian
76
Hispanic
188
demographic
index
Has Kids
104
No Kids
90
- $20k
146
$20k-40k
100
$40k-60k
96
$60k-80k
99
$80k-100k
99
$100k-125k
83
$125k +
95
No College
108
College
99
Adv. Degree
97

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Dove Moisturizing Basket Affinity & Size

brand
basket affinity
Olay 10.0x
TRESemme 9.8x
Always 7.4x
Dixie 7.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
205
Pantry Stocking (21+ Items)
279

Where is Dove Moisturizing Purchased?

channels
index
Beauty
11
Club
475
Dollar
205
Drug
87
Food
13
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Neutrogena 1.4x
Bud Light 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
91
Credit
98
Debit
110
Food Stamps
48

When is Dove Moisturizing Purchased?

day of week
Sun
18.1%
Mon
13.1%
Tue
11.0%
Wed
11.2%
Thu
12.3%
Fri
14.9%
Sat
19.5%
time of day
Morning
11.0%
Noon
19.8%
Afternoon
36.9%
Evening
28.3%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dove Moisturizing consumers purchase?

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Why do Dove Moisturizing consumers try new brands?

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Where do Dove Moisturizing consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Moisturizing Target Market

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Who actually buys Dove Moisturizing? Do these consumers match the intended target market of Dove Moisturizing?

Thought bubble

What motivates the target market to purchase Dove Moisturizing?

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What other target market should Dove Moisturizing look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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