Dove Moisturizing Consumer Insights

Who buys Dove Moisturizing?

A Dove Moisturizing consumer is generally very low income, Asian, and adolescent age. Dove Moisturizing consumers are more likely to purchase Dove Moisturizing during larger pantry stocking trips. Brands such as Olay, TRESemme, and Always also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Moisturizing Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.49
% of Basket $ (median)
7.6%
Total Basket $ (median)
$85.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Moisturizing Consumer Demographics

demographic
index
Female
99
Male
110
<24
163
25-34
112
35-44
104
45-54
86
55-64
67
65+
54
African American
41
Asian
264
Caucasian
76
Hispanic
188
demographic
index
Has Kids
104
No Kids
90
- $20k
146
$20k-40k
100
$40k-60k
96
$60k-80k
99
$80k-100k
99
$100k-125k
83
$125k +
95
No College
108
College
99
Adv. Degree
97

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Dove Moisturizing Basket Affinity & Size

brand
basket affinity
Olay 10.0x
TRESemme 9.8x
Always 7.4x
Dixie 7.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
205
Pantry Stocking (21+ Items)
279

Where is Dove Moisturizing Purchased?

channels
index
Beauty
11
Club
475
Dollar
205
Drug
87
Food
13
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Neutrogena 1.4x
Bud Light 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
91
Credit
98
Debit
110
Food Stamps
48

When is Dove Moisturizing Purchased?

day of week
Sun
18.1%
Mon
13.1%
Tue
11.0%
Wed
11.2%
Thu
12.3%
Fri
14.9%
Sat
19.5%
time of day
Morning
11.0%
Noon
19.8%
Afternoon
36.9%
Evening
28.3%
Late
4.1%

Get More Dove Moisturizing Data

Contact us for the latest Dove Moisturizing consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dove Moisturizing consumers switch to?

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Why do consumers stop buying Dove Moisturizing products?

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Which retailers do Dove Moisturizing shoppers prefer to shop at?

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What motivates consumers to try Dove Moisturizing products?

Research the Dove Moisturizing Target Market

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Who actually buys Dove Moisturizing? Do these consumers match the intended target market of Dove Moisturizing?

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What motivates the target market to purchase Dove Moisturizing?

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What other target market should Dove Moisturizing look at?

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Which other brands have a similar target market?

About Our Dove Moisturizing Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.